Apple took plenty of shots at Windows PCs today when it introduced the company’s new ARM-powered Mac computers. But to really rub it in, the company hired actor John Hodgman to reprise his role as an inept PC from Apple’s notorious “Get a Mac” commercials.
Hodgman made the cameo at the end of today’s event, personifying a Windows PC jealous of all the new features arriving to the ARM-powered Macs, which go on sale next week.
“Is there a time for questions? Good, cause I have one: Why? WHHYYY? Why make all these advancements?” Hodgman asks. “What’s the point?”
He then goes on to compare himself to the new MacBooks, which are designed to offer longer battery life and faster performance. According to Hodgman's shtick, Windows PCs are superior because they have no need for such features.
“Oh, you’re so quiet now,” Hodgman says, referencing the MacBook Air's new fan-less design. “Look, I’m a machine. I’m proud of it. Nrggg-nrggg-nrggg-nrgggg. That’s my fan,” he said trying to mimic the sound of a motor.
“Longer battery life? Plug it in. Where are you going? Just plug it in,” he adds.
PC users won’t be amused by the cameo, since it’s full of gross misinformation, and goes overboard with the unnecessary trolling (wink-wink.) Indeed, plenty of Windows laptops have long battery life, fast performance, especially for gaming. It also took years for Apple to address the keyboard problems in its expensive laptops.
Still, Apple is claiming the new ARM-powered Macs will offer massive performance gains in CPU and GPU speeds, thanks to the new M1 chip inside. The company’s benchmarks are boasting the M1 silicon can outperform rival laptop chips at any power level. So stay tuned for our reviews when we can put the new Macs to the test.
As for Hodgman, we’ll have to wait and see if his appearance is a one-off or if he’ll appear again in a future line of “Get a Mac” commercials. However, his counterpart, Justin Long who played the cool Mac, was absent from the cameo.