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Smartphone Market Logs Fourth Straight Quarterly Decline

The smartphone market didn't pick up during the third quarter of 2018. Samsung, in particular, 'had a very challenging quarter,' according to IDC. Declines in China also contributed to the overall market's woes.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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The global smartphone market, and its biggest player Samsung, had a rough time during the third quarter of 2018.

On Thursday, IDC reported that smartphone vendors shipped 355.2 million units from July to September, down 6 percent from 377.8 million a year earlier.

"This was the fourth consecutive quarter of year-over-year declines for the global smartphone market, which raises questions about the market's future," IDC wrote in a Thursday news release. The research firm said it believes "the market will return to growth in 2019," but said "at this stage it is too early to tell what that growth will look like."

Samsung, in particular, "had a very challenging quarter," IDC wrote. The market leader shipped 72.2 million units during the period, a 13.4 percent year-over-year drop. Meanwhile, declines in China also contributed to the overall market's woes. Smartphone shipments in the country have been down for six consecutive quarters now.

IDC smartphone Q3 2018

"High penetration levels, mixed with some challenging economic times, has slowed the world's largest smartphone market," Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers, said in a statement. Going forward, IDC expects the Chinese smartphone market to return to "flat growth" next year.

China's Huawei came in second during the period, once again overtaking Apple with 52 million handsets shipped. Apple took the No. 3 spot, shipping 46.9 million units.

It will be interesting to see who comes out on top during the holiday quarter. IDC says Apple could edge out Samsung and Huawei for first place, thanks to its new iPhone XS, XS Max, and XR.

"No matter who leads in the overall market the holiday quarter should be an exciting one with a wide selection of new flagship devices available," Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker, said in a statement. "With the new iPhones, Mate 20, Pixel 3, V40, Note 9, and OnePlus 6T, we can expect consumers will have a plethora of options when upgrade time approaches."

IDC smartphone Q3 2018

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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