Vine was hardly the first iPhoneSee it at Amazon UK video app with social-networking ambitions. Well before Twitter's six-second clip-shooting and sharing service, there was Socialcam (free), which launched in the Spring of 2011. The app was more intended as an Instagram for video, since it offers effect filters like its still-photo forerunner—something not possible in Vine. You also don't get the six-second limitation—which could be either a plus or a drawback, depending on your tastes. Since I last looked at Socialcam, the app was bought by design-software giant Autodesk, and the stability and quality of the app shows this provenance. Let's dig in and see how Socialcam compares with the Johnny-come-lately of video apps.

To get going with Socialcam, you can sign up using your Facebook or Twitter account, or create a new account using your email address. When I signed up with a Facebook account, I was automatically following the feeds of all my Friends who've used Socialcam, as well as those of any entities I'd liked on Facebook.

Interface

You start out in the app with a view of your newsfeed of videos. Five buttons along the bottom control your view—Videos, Popular, Record, Friends, and Activity. Under each video entry in your stream are big Repeat and Like buttons, with comments below those. Happily, this newsfeed is limited to showing three comments, so you can easily scroll down past any video. To see all comments, just tap the text bubble icon.

Notifications for every activity you can imagine are set on by default, so if you don't want constant iPhone interruptions, I recommend limiting these in Settings. As with any social network worth its salt, you get a profile page with a user pic, cover image, bio line, and even can specify a "Spirit Animal." The profile also lets users scroll down a feed of all your own videos. You can make your feed private, so that only users you approve can see your videos.

Shooting Video

One of Socialcam's cooler features comes into play once you click that red Record button at bottom center of the screen: Swiping left and right selects live filters, like Kodak, 1970s, watercolor, Grunge, and an extreme "Electronica" option. Several of these are very cool looking. Viddy also offers these Instagram-like filters that are more appealingly presented, and adds the ability to turn on the camera light and pause recording with a tap. Another thing I wish Socialcam would do would be to tell you to hold the camera horizontally, as Directr does.

There's no limit to the length of a Socialcam video, which, while more flexible than Vine, can have a downside in the potential for longer, boring videos. Of course, the incessant repetition when you play the short Vine videos can be just as annoying. Pincam, a close competitor of Socialcam, tries to solve this problem by automatically detecting and removing dull spans in your video, but that app isn't as easy to use as Socialcam. Another competitor, Directr takes the most pro-video approach, having you build a mini-movie by filling in set-timed storyboard shots. But that also requires more setup and effort than Socialcam.