It was a banner Christmas for mobile device sellers, most notably Apple and Amazon, according to a report from online ad network Chitika.
Apple had 54.3 percent of post-holiday, North American smartphone share, a 1.8 percent increase between Dec. 20 and 29. "The iPhone was the only smartphone to exhibit usage share gains in the wake of the holiday, likely indicating that its latest set of 5s and 5c devices remained a hit with consumers," Chitika said.
South Korea heavyweight Samsung landed at No. 2 with 23.7 percent post-holiday North American smartphone share, though that was down 0.08 percent over the holiday week. Google-owned Motorola (3.5 percent share), HTC (3.7 percent), and LG (3.9 percent) all finished with a slight holiday loss. Google, meanwhile, held steady 0.7 percent share thanks to its Nexus lineup.
On tablets, however, "Apple experienced diverging fortunes when it came to post-Christmas usage share changes in 2013," Chitika said, pointing to a 1.3 percent decline in tablet usage share over the same time period.
That "could be partially due to the tablet's higher price point directing people to other brands for the purposes of gift giving," Chitika said. "However, in both the smartphone and tablet spaces, Apple users still generate the highest share North American Web traffic as compared to any other manufacturer."
The iPad still grabbed 76.1 percent of North American tablet share, but Amazon picked up some share with its Kindle lineup, increasing 0.6 percent to 9.4 percent share post-holiday.
Microsoft's Surface tablets also landed in a few peoples' stockings, snagging a 0.3 percent gain for a total 2.3 percent share. In fact, Redmond's users generated more tablet traffic than all Google Nexus tablet users following the holiday.
Samsung and Google tablets managed small boosts, landing at 5.9 percent and 2 percent share, respectively
"In the tablet space, share gains by Amazon and Microsoft, among others, contributed to the slight iPad drop," Chitika said. "With the increase, the Kindle Fire has continued its remarkable run to the top of the Android tablet marketplace."
