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Facebook Introduces 'Personal Fundraiser' Feature

It's basically a replica of GoFundMe that allows you to set up a campaign to (hopefully) raise money for yourself or someone else in need, like a friend, relative, or pet.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Facebook is removing a step from your crowdfunding efforts. Now, instead of creating a campaign on a site such as GoFundMe and posting the link on Facebook, you can create your formal plea right on the social network.

The new Facebook feature, called "Personal Fundraisers," is basically a replica of GoFundMe; it lets you set up a campaign to (hopefully) raise money for yourself or someone else in need, like a friend, relative, or pet. Facebook plans to roll out this feature for people aged 18 or over in beta over the next few weeks.

To start, the feature will support six categories for financial needs, letting you raise money to cover costs related to:

  • Education: including tuition, books, and classroom supplies
  • Medical problems: includingprocedures, treatments, or injuries
  • Pet medical: including veterinary procedures, treatments, or injuries
  • Crisis relief: including "public crises" or natural disasters
  • Personal emergencies: like a house fire, theft, or car accident
  • Funeral and Loss: including burial expenses, or living costs after losing a loved one.

"Personal fundraisers allow people to reach friends where they already are to quickly build momentum for their cause," Facebook's Vice President of Social Good Naomi Gleit wrote in a blog post. "Friends can donate in a few taps with secure payments, without leaving Facebook. Since you can see real profiles on Facebook, donors will see how they are connected to the person who created the fundraiser, the person benefiting and others who are supporting the fundraiser."

Campaigns will go through a 24-hour fundraiser review process. Facebook said it hopes to add more fundraising categories in the future and automate more of the review process.

Facebook is slightly undercutting GoFundMe's fee of 7.9 percent plus $0.30 per donation.

On Facebook, "personal fundraisers will have a 6.9 percent + $.30 fee, that will go to payment processing fees, fundraiser vetting, security and fraud protection," Gleit wrote. "Facebook's goal is to create a platform for good that's sustainable over the long-term, and not to make a profit from our charitable giving tools."

For more on the feature, check out the video below.

Meanwhile, Facebook also this week announced that verified Pages can now add donate buttons to their live broadcasts. People watching the live broadcast will be able to donate as they watch, or after the broadcast has ended.

"This gives public figures, brands, businesses and organizations new ways to fundraise on Facebook for the nonprofits they support," Gleit wrote.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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