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Google Avoids 'Link Tax' in Germany, For Now

 & Chloe Albanesius Executive Editor, News

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Google was handed a small victory in Germany this week when lawmakers there approved a bill that will allow the search giant to freely include headlines and snippets from German publishers on services like Google News.

Using a larger portion of content, however, will require payment.

At issue is an update to Germany's Federal Copyright law. As initially proposed, the bill would have required payment anytime that Google used content from German publishers - including the headlines and blurbs you see on Google News. As a result, Google launched a petition in November that called on German residents to contact their lawmakers and protest the bill.

According to Bloomberg, the German Bundestag today approved an amended version of the bill that would allow for the free use of snippets by a vote of 293-243.

The issue is not yet final, however. The country's other legislative body, the Bundesrat, must also vote on the legislation, according to Deutsche Welle.

As DW pointed out, meanwhile, the bill that passed the Bundestag does not really define what constitutes a "snippet," so issues could remain.

Google did not immediately respond to a request for comment, but told Bloomberg that today's vote stops "ancillary copyright in its most damaging form." Still, Google would prefer the issue not be on the legislative agenda at all.

This is not new territory for the search giant; Google has fought this fight all over Europe lately. In December, Google reached a deal with Belgian publishers after six years of litigation that allowed Google to include the publishers' content on its network. Last month, Google reached a similar deal with French publishers. That included a commitment from Google to advertise in the Belgian newspapers, while those publishers in turn will use AdWords and other Google platforms in an effort to attract new readers.

Google has argued that inclusion on Google News helps boost traffic to publishers' websites. But some publishers argue that Google is using its content for free to boost its own network.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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