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Fitbit Sees Global Step Counts Drop as Coronavirus Forces People to Stay Home

The coronavirus is forcing millions of people to stay at home, so it's no surprise numerous Fitbit users are moving less and logging fewer steps on their activity trackers, according to the company's data.

 & Michael Kan Principal Reporter

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If your daily commute now consists of rolling out of bed and wandering to your desk, you're likely logging fewer steps than you might on a regular day—and Fitbit has the data to prove it.

The company has been studying how the ongoing pandemic has been affecting Fitbit users when millions of people are now staying at home to avoid contracting the illness. The results are not great. Last week, Fitbit saw year-over-year activity declines ranging from 7 percent to as much as 38 percent, depending on the country.  


Map of decline in step count

“As communities adapt to social distancing, it’s no surprise that almost all of the countries we studied experienced a statistically significant decline in average step count compared to the same time last year,” Fitbit wrote in a blog post

Some of the biggest drops occurred in European countries hit hard by the coronavirus. Spain posted a 38 percent drop while Italy’s decline came in at 25 percent. 


Step count decline in Europe

The US, on the other hand, only posted a 12 percent drop. However, many states, including Texas, have refrained from imposing state-wide lockdowns.

Nevertheless, Fitbit also supplied data for several US cities, including New York and San Francisco, which have both shut down all non-essential businesses to prevent the illness from spreading. According to the stats, users in both cities are logging 20 percent fewer steps than they did a year ago. 


Decrease in step in major US cities

The same study indicates the coronavirus means many people are not reaching the 10,000-step-per-day goal Fitbit's activity trackers typically recommend.

The most pronounced drop occurred in China earlier this year when the country was still struggling to combat the illness. The step count in China plummeted in mid-February to near 6,000 steps. However, the numbers are beginning to recover as the country has been easing the lockdowns to contain the virus.


Graphic showing decrease in step count under 10,000 step threshold

To encourage people to stay fit, the company is recommending users try out the free 90-day trial for Fitbit Premium, which normally costs $9.99 a month. The app offers up "guided programs" and workouts to help you eat, sleep, and exercise better. You can also check out our recommendations on the best apps for working out at home. 

How Fitbit pulled the data from users wasn't entirely made clear in the blog post. But in the past the company has anonymized user data, and analyzed it in aggregate form to share research insights. You can find out more in the company's privacy policy

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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