Peloton is gearing up to launch its first-ever rowing machine.
The connected fitness company on Friday announced plans to add the new piece of exercise equipment to its product lineup, confirming rumors that have been swirling for some time. Peloton's new rowing machine will have a similar aesthetic to the company's other equipment, with a large screen on which you can stream workouts, and a black and red design like its stationary bikes and treadmills.
"The rumors are true - Peloton will be bringing its best-in-class fitness experience to the world of rowing!" the company wrote in a Friday blog post. "Combining cardio and strength - Peloton is excited to add this total body workout into its powerhouse arsenal of content and grow its connected fitness portfolio with even more options for engaging and challenging workout experiences."
The company has yet to announce pricing and availability details, but says the rower is "coming soon." Peloton will face stiff competition in the smart rowing machine market from the likes of Aviron, Cityrow, Echelon, Ergatta, Hydrow, and NordicTrack, all of which already offer similar products. We at PCMag, of course, plan to get our hands on the Peloton rower as soon as possible, so stay tuned for all the details.
News of Peloton's new rowing machine follows last month's release of the Guide, the company's first connected strength product. The Guide is a camera that connects to your TV and lets you see yourself on the screen as you work out, with motivating movement tracking and personalized class recommendations.
Peloton is counting on these new products to help offset financial troubles as it struggles to maintain growth.