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Carl Pei's 'Nothing' Startup Reveals Its First Product: Transparent Earbuds

Is it breathalyzer? Or a whistle? No, the first product from OnePlus Co-Founder Carl Pei's new Nothing startup is a pair of wireless earbuds encased in a transparent shell.

 & Michael Kan Principal Reporter

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Ever wanted to own a pair of transparent wireless earbuds? 

On Tuesday, OnePlus Co-Founder Carl Pei, who left the phone maker in October, revealed the first product from his new startup. The earbuds, called Concept 1, stand out by adopting an “invisible” shell that encases the internal components.

Pei’s startup, which is called Nothing, is focused on making consumer technology so seamless in our lives, the gadgets and hardware essentially feel like nothing. So a pair of transparent earbuds certainly fits the design philosophy. Pei also told the publication Wallpaper: “Technology has lost its touch – it all looks the same.”

Thomas Howard, the startup's Vice Head of Design, added: “A transparent outer shell seemed obvious—removing the superficial decisions that designers make about color and branding. It frees us up to think about what’s really important, which is the engineering.”

The design approach is also a throwback to the 1990s. Remember the transparent Nintendo Game Boy? I myself owned a pair of transparent wired headphones—back in 2000.  

However, we’re not entirely sold on the look of the upcoming wireless earbuds. One PCMag editor said the product looks like a breathalyzer. Others on Twitter have said the earbuds look like a smart whistle. But according to Pei, his company is still finalizing the design of Concept 1. “This is just a concept, the final product is much sexier,” he wrote in a tweet

Pei didn’t say how much the Concept 1 will cost or reveal its specs. But his startup plans on developing hardware for many existing product categories. So you can expect more gadgets from Nothing to adopt a transparent shell. The company plans on introducing its first products this summer.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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