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MSI, Asus Raise Prices for GeForce RTX 5000 GPUs Amid Tariffs, Low Supplies

Expect to pay an extra $100 to $300 for an RTX 5080 or 5090 card, thanks to new price hikes.

 & Michael Kan Principal Reporter

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Yikes: MSI and Asus have been spotted increasing prices for Nvidia's GeForce RTX 5080 and 5090 graphics cards by as much as $300, depending on the model. 

GPU shoppers noticed price increases in MSI's online store on Wednesday. Although MSI doesn’t have any RTX 5000 GPUs in stock, it looks like the company is ready to charge extra. 

Based on an archived page, some of the price jumps include: 

  • RTX 5090 32G Gaming Trio OC: $2,349 ? $2,639
  • RTX 5090 32G Suprim Liquid SOC: $2,499 ? $2,789
  • RTX 5090 32G Vanguard SOC Launch Edition: $2,379 ? $2,689
  • RTX 5090 32G Ventus 3X OC: $2,199 ? $2,579
  • RTX 5090 32G Ventus 3X: $1,999 ? $2,379

Meanwhile, the new prices for RTX 5080 models include: 

  • RTX 5080 16G Ventus 3X: $999 ? $1,139
  • RTX 5080 16G Ventus 3X OC: $1,139 ? $1,299
  • RTX 5080 16G Ventus 3X OC Plus: $1,139 ? $1,269

The MSI products are also seeing price hikes on Newegg, where some listings show even higher price tags—an extra $40 to $60—for the same GPU models.

In addition, consumers and PCPartPicker.com recorded Newegg rolling out sizable price hikes for Asus RTX 5000 GPUs this week. For example, Asus’s OG Astral OC GeForce RTX 5090 has shot up from $2,799 to $3,079. Meanwhile, the price for the Asus PRIME GeForce RTX 5080 16 GB has ballooned from $999 to $1,264.99, although the products remain out of stock. 

There’s no official word on what’s causing the price increases. But consumers are already blaming corporate greed and President Trump’s decision to impose 10% tariffs on all Chinese imports. Trump also plans on imposing tariffs on foreign-made chips, including those from Taiwan, which could cause larger price hikes.

Asus, Nvidia, and Newegg didn’t immediately respond to a request for comment. MSI declined to comment. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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