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That Was Stressful: Nvidia's GeForce RTX 4080 Sells Out Fast, Faces Online Snafus

Best Buy again ran out of stock of the Founders Edition RTX 4080 almost instantly, while Newegg's website was briefly preventing users from completing purchases.

 & Michael Kan Principal Reporter

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If you tried to buy Nvidia’s GeForce RTX 4080 on launch day, you may have wanted to smash your computer at one point. 

On Wednesday morning, retailers began selling Nvidia’s next-generation graphics card, but a technical snafu at Newegg briefly made it impossible for at least some customers to complete their online purchases. 

The sales began at 6 a.m. PST when Newegg began releasing its RTX 4080 stock to consumers. The only problem? You could add various RTX 4080 models to your cart. But if you tried to complete the checkout process, the product would disappear from your cart. 

An image of adding the GPU to cart on NeweggAn image showing the resulting error

For over half an hour, we repeatedly kept trying to purchase an RTX 4080 graphics card from Newegg using various browsers only to fail. It wasn't until 6:37 a.m. when we were finally able to add the RTX 4080 models to cart and reach the final stage of the checkout process. 

By then, the most affordable RTX 4080 units at $1,199 had already sold out on Newegg. Nevertheless, we had the chance to buy a Gigabyte RTX 4080 at $1,239 and several other models for a brief window of 10 to 15 minutes before all the products had nearly sold out. 

image of completing the checkout process on newegg

Meanwhile, Best Buy instantly sold out of Nvidia’s coveted Founders Edition RTX 4080 model. For us, the product was listed as “coming soon,” at around 6 a.m. Then a few minutes later it was listed as “sold out,” denying us the chance of even waiting in the digital queue to order one. All other available models quickly sold out too. 

image of sold out GPU on Best Buy

However, you likely had better luck buying an RTX 4080 from a lesser-known retail channel. For example, GPU vendor Zotac and retailer Antonline also sold some RTX 4080s on launch day, and we were able to reach the final stage of the checkout process for both. In fact, Zotac still seems to have the RTX 4080 AMP EXTREME AIRO in stock at $1,399. 

In addition, Newegg is still selling the Gigabyte GAMING OC GeForce RTX 4080 for $1,269. But the supplies probably won’t last for long. In the meantime, scalpers are already trying to sell off their own newly bought RTX 4080 models on eBay for around $1,700 to $1,800.

To nab an Nvidia RTX 4000 card, we recommend you follow the GPU stock tracker Falcodrin, which will post live links to the product on Twitter and through the group's Discord channel.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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