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Nvidia: Demand for Graphics Cards to Outstrip Supply for Much of 2021

However, Nvidia's CFO says the company is making progress in boosting the GPU supplies. It's also noticing more purchases for Nvidia's mining-focused graphics cards.

 & Michael Kan Principal Reporter

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Bad news: The shortage for Nvidia’s RTX 3000 graphics cards may persist throughout 2021, according to Nvidia. 

“We expect demand to continue to exceed supply for much of this year,” CFO Colette Kress said during Nvidia's annual investors day on Monday. 

On the plus side, Kress said Nvidia is making progress on pumping out more GPUs, despite the ongoing chip shortage. “Our operations team is agile and executing fantastically. We expect our supplies to increase as the year progresses,” she added. 

In November, Nvidia predicted it might only take a “few months” for product availability to catch up with demand. Unfortunately, the supplies have yet to improve. The RTX 3000 cards continue to remain out of stock at all the major retailers; when new inventory does arrive, scalper-run bots snatch them up in seconds. 

However, Kress said the increase in GPU supplies will occur this current quarter. So with any luck, the products might be a little easier to buy in the coming weeks and months. But don’t hold your breath. Unless the supplies drastically improve, we expect scalpers will continue to try and snatch up the cards, and then resell them for ridiculous prices on eBay.

The other problem facing the market has been cryptocurrency miners, who’ve been buying up the GPUs. In response, Nvidia released a dedicated line of mining graphics cards known as CMP, which professional cryptocurrency miners are starting to buy, Kress indicated.

“We now expect CMP revenue to be approximately $150 million, higher than the $50 million included in our fiscal Q1 outlook,” she said on Monday during the event. “Up side to CMP is not displacing supply from our other platforms. It is incremental.”

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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