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Intel Kicks Off Its Gaming Graphics Card Launch With a Scavenger Hunt

Get ready to solve some puzzles. Intel drops a teaser video for the Xe HPG graphics card, which contains a clue that leads to a scavenger hunt website.

 & Michael Kan Principal Reporter

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(Credit: Intel)


Intel may be gearing up to announce its first PC gaming graphics card in over two decades. On Thursday, the chip vendor posted a teaser video for the GPU, which apparently leads to an upcoming scavenger hunt involving the product.

The company has already said the graphics card, dubbed “Xe HPG,” is going to arrive some time this year. We were hoping the teaser video might reveal new information. But all we got was some splashy graphics revolving around a block of silicon, and nothing else—or so we thought. 

The video actually contains two mysterious set of numbers. The first one, at the 21-second mark, involves four rows of numbers in binary code. Wccftech realized the same numbers translate into the digits 35.160.237.208, which turns out to be an IP address that leads to an Intel website, xehpg.intel.com.

video shot of the first number
Credit: Intel

The website greets you with the words “Welcome to the Xe HPG Scavenger Hunt,” which will apparently launch on Friday, March 26 at 9 a.m. PST. It cryptically says visitors should come back on the date to “enter your secret code.”

the website
Credit: Intel

On March 23, Intel’s new CEO, Pat Gelsinger, is holding an event to discuss the company’s future, so maybe it will hand out the code then. 

It’s also possible the secret code refers to the second mysterious number present in the teaser video. At the 17-second mark, the number sequence 79.0731W appears. Since then, users have noticed 79.0731W may refer to geographic coordinates, but who knows?

the second number
Credit: Intel

We’ll have to wait and see. But we suspect the scavenger hunt will ultimately involve puzzles across the internet that can be decoded to reveal the Xe HPG’s specs. 

It’s certainly good to see more competition in the graphics card market, especially as demand for AMD’s and Nvidia’s GPUs has been outstripping supplies. However, Intel’s Xe HPG probably won’t provide relief for consumers in the short-term. The company is going to avoid making the card using its own foundries. Instead, Intel is tapping an outside manufacturer, likely the already capacity-strained TSMC, to build the graphics cards.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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