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AMD Aims to Beat Nvidia's RTX 3070 With $479 Radeon RX 6700 XT

The upcoming product is designed for 1440p gaming, and is priced just under Nvidia's rival RTX 3070 graphics cards. But will there be enough supply to meet the demand?

 & Michael Kan Principal Reporter

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(Credit: AMD)


AMD’s next graphics card, the Radeon RX 6700 XT, intends to beat Nvidia’s RTX 3070 product in both performance and price. 

AMD is set to launch the new Radeon card on March 18 with a starting price at $479—or $20 less than the initial starting price for the RTX 3070. 

During a Wednesday press event, the company also released some of its own benchmarks for the Radeon 6700 XT, which show the card rivaling the performance of the RTX 3070 on several games when played at 1440p on max settings. 

AMD benchmark
Credit: AMD

According to AMD, the Radeon 6700 XT bested the RTX 3070 on the games Assassin’s Creed Valhalla, Call Of Duty: Black Ops - Cold War, and Hitman 3. However, Nvidia's RTX 3070 outperformed the 6700 XT on other games, including Cyberpunk 2077 and Watch Dogs: Legion. To what degree ray-tracing effects were enabled in the tested games was left unsaid. 

More benchmarks
The benchmarks against older Nvidia graphics cards (Credit: AMD)

AMD adds that the Radeon 6700 XT stands out over the competition, thanks to the card’s 12GBs of GDDR6 video memory. In contrast, Nvidia’s RTX 3070 only has 8GBs of GDDR6 memory.  

The Radeon RX 6700 XT
Credit: AMD

Interestingly, the Radeon 6700 XT has a boost clock speed at 2581MHz, which is higher than the clock speeds on its bigger siblings, the Radeon 6800, 6800 XT, and even the 6900 XT. (All cards in the Radeon 6000 family are built with a 7-nanometer manufacturing process.)

On the downside, the 6700 XT’s infinity cache has been lowered to 96MB, down from 128MB in the other cards. The card can connect to a PC monitor via DisplayPort 1.4 and HDMI 2.1 slots.

the specs for the card
Credit: AMD

AMD is marketing the Radeon 6700 XT as a product for gaming on 1440p monitors. However, the big question is whether the company will have enough stock of the product amid an ongoing shortage for graphics cards. The previous Radeon cards continue to sell out at all the major retailers.

The other problem has been rising component costs and Trump-era tariffs on Chinese imports, which has caused vendors to hike up prices for the latest graphics cards. As a result, many of the newest AMD and Nvidia GPUs now cost $100 or more over the original retail price.

During Wednesday’s event, the company didn’t mention how it’ll address the demand or whether the $479 price will apply to all Radeon 6700 XT models. But the company plans to begin selling AMD-created reference design models for the Radeon 6700 XT cards through AMD.com and via major retailers on March 18. Third-party vendors—including Asus, Gigabyte, and MSI—will also sell their own models on the same day. 

The Radeon RX 6700 XT models
Credit: AMD

At the same time, AMD will sell the card through pre-built PC desktop models in the coming months.

the card will also be packed in desktop models
Credit: AMD

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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