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New Graphics Cards? Nvidia Teases A Big Announcement for Aug. 31

The company plans to drop some news on the date, which marks the 21st anniversary of when Nvidia originally launched the GeForce line with the GeForce 256. But don't be surprised if it's another teaser.

Michael Kan
 & Michael Kan Principal Reporter

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New Nvidia graphics cards might just be around the corner. On Monday, the company dropped a teaser on Twitter, which suggests it’s preparing to make a big announcement on August 31. 

The teaser itself is an 8-second video that shows a Big Bang-like explosion going off, filling the void with nebula and stars. But more importantly, the company has updated Nvidia’s official Twitter page to say “The #Ultimate Countdown. 21 Days. 21 years.”

Do the math, and the countdown ends on August 31, which will mark the 21st anniversary to when Nvidia launched the GeForce graphics card line, starting with the GeForce 256. 

The anniversary sounds like a perfect time to announce some new products. The company is expected to launch the much-rumored GeForce RTX 3000-series GPUs this fall, and images of the upcoming cards have already been leaking.

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However, Nvidia’s teaser suggests an actual RTX 3000 announcement may come further down the line in September. We noticed the company’s profile has also been updated to say: “Look back before looking forward.” So don’t be surprised if Nvidia’s Aug. 31st announcement ends up being another teaser for the real festivities.

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The upcoming RTX 3000 series is expected to pack more transistors by using TSMC’s 7-nanometer manufacturing process, an upgrade from the 12nm process in the current RTX 2000 series. So there should be a sizable boost in gaming performance. 

We also expect the cards to offer bigger gains on “ray-tracing,” which can create realistic-looking lighting and shadow effects in games. But the big question is how much the RTX 3000 cards will cost. We’re crossing our fingers that the new products won’t break the bank.

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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