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Super Mario Bros. Video Game Sells for World Record $114K

The sealed NES game from 1985 was one of very few copies to be packaged with a cardboard hangtab under plastic wrap, making it rare and highly sought after.

 & Matthew Humphries Former Senior Editor

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If you have old video games stored in a box somewhere, it's worth checking what's in there. A copy of Super Mario Bros. for the NES just set a world record by fetching $114,000 at auction.

As Heritage Auctions reports, a Comic & Comic Art event held on July 10 included a number of video game auctions, some of which were extremely rare items. One of the games was a copy of Super Mario Bros. for the NES, originally released back in 1985. As well as being sealed, what made this black box copy so rare and highly sought after is the use of a cardboard hangtab and plastic wrap.

The introduction of plastic wrap rendered the cardboard hangtab on the box useless, but it took Nintendo a few variants of the box design to remove it. This is one of those variants, which was only produced for a few months and therefore increases its rarity and subsequent value. Add to that the condition of the game earning it a 9.4 A+ rating and it's clear to see why collector's were willing to pay a world record $114,000 to own it. According the Heritage Auctions, it's the most ever paid for a video game.

Although nothing came close to Super Mario Bros. on the day, other lots in the auction did extremely well. Highlights include a prototype Sega Pluto-02 games console, which was designed as a "cost-reduced Sega Saturn with built-in NetLink Internet Modem and hard drive, making it one of the first consoles to have internet support straight out of the box" according to Sega Retro. It fetched $84,000. A copy of Mike Tyson's Punch-Out!! managed $50,400, and the first sealed copy of Super Mario Bros. 3 went for $38,400.

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About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

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