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eBay Rejects GameStop's Unsolicited $56 Billion Acquisition Offer

The board says its current management is 'well-positioned' to contiunue operating independently.

 & Michael Kan Principal Reporter

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UPDATE 5/12: eBay isn’t merging with GameStop, for now. The e-commerce platform has rejected GameStop’s unsolicited $56 billion takeover bid, calling it “neither credible nor attractive.”

EBay’s board confirmed the decision in a letter to GameStop CEO Ryan Cohen on Tuesday. The board’s primary concerns centered on how the deal would be financed, the operational risks involved post-acquisition, and the acquisition’s impact on eBay’s growth and valuation.

“EBay is a strong, resilient business that has delivered meaningful results over the past several years,” said Board Chair Paul S. Pressler. “EBay's Board is confident that the company, under its current management team, is well-positioned to continue to drive sustainable growth, execute with discipline, and deliver long-term value for our shareholders.”

Earlier this month, Cohen’s acquisition offer came as a shocker to many, given that his company generates only about one-third of eBay’s revenue. He wanted to serve as the CEO of the combined company, cut eBay’s expenses, and turn it into an entity worth hundreds of billions of dollars. His plan was to pay for 50% of the acquisition in cash and the other 50% in GameStop common stock. He claimed to have secured $20 billion in debt financing from TD Bank.

The possibility of the takeover can’t be ruled out completely yet. As Reuters reports, Cohen has already discussed making a direct offer to shareholders, and he may do so following GameStop's rejection. Cohen has yet to respond to the letter.


Original Story 5/4:
EBay is reviewing a $56 billion acquisition offer from GameStop, but called it an "unsolicited" bid, and stressed that it “had no discussions with or outreach from GameStop prior to receiving the proposal," signaling potential pushback. 

"The Board will review this proposal with a focus on the value to be delivered to eBay shareholders, including the value of the GameStop stock consideration and the ability of GameStop to deliver a binding, actionable proposal," eBay says. For now, the company is advising eBay shareholders to take no action. 

The acquisition offer, first reported on Friday, could reinvent GameStop, best known for selling video games and trading cards. But the deal is shocking and puzzling, considering that GameStop generates about a third of eBay's revenue, making it a case of a smaller company trying to buy a larger player. Still, GameStop says it’ll pay $125 per eBay share, when the company’s stock price was trading at $104 before the acquisition news. 

GameStop CEO Ryan Cohen is also betting he can transform eBay into a more lucrative company. “I’m thinking about turning eBay into something worth hundreds of billions of dollars,” he told The Wall Street Journal. TD Bank is providing up to $20 billion in debt financing, while GameStop has about $9.4 billion in cash, Cohen says.

The plan is to pay 50% cash and 50% in GameStop common stock. Cohen also wants to serve as CEO of the combined company with the goal of cutting eBay’s spending. “We will take $2 billion of annualized costs out within twelve months of close: $1.2 billion from Sales & Marketing, $300 million from Product Development, and $500 million from General & Administrative,” he told eBay’s board chairman in a letter

Still, financial analysts told MarketWatch they’re doubtful the deal will go through because GameStop’s market cap is currently $11 billion. Thus, the company would need to issue approximately 1 billion new shares to reach the $56 billion financing target. But this would dilute GameStop for existing stockholders.

GameStop’s CEO refused to elaborate on the math behind the financing during an interview with CNBC. On Monday morning, the company's stock took a 7% dive. Cohen also stands to make a fortune if the deal goes through, thanks to an incentive program that offers rewards if GameStop reaches a higher market cap.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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