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COVID-19 Has Increased Interest in Cloud Gaming Services

A survey conducted by Piplsay shows that 52% of gamers have become more interested in cloud gaming because of the pandemic and subsequent lockdowns.

 & Jason Cohen Senior Editor, Help & How To

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Despite a lackluster launch by Google Stadia, the cloud gaming market was worth $170 million in 2019, with an expected increase to around $4.8 billion by 2023. Now everyone is gaming more, and a recent survey suggests that the COVID-19 pandemic may be helping cloud gaming grow exponentially to meet that estimation. (see the full graphic below.)

Piplsay polled 24,000 gamers to find that being stuck in lockdown caused 52% to look at cloud gaming and game streaming options more seriously. As a result, 44% of respondents are currently subscribed to a service, while an additional 23% may be getting on board soon.

Among the current services available to the general public, PlayStation Now appears to be the favorite with 36% currently signed up. Xbox Game Pass, at 32%, is not far behind. The survey also found that 10% of respondents were signed up with Stadia, and an additional 5% with Nvidia's GeForce Now.

cloud gaming data

Other services that made the list include Jump, Vortex, Shadow , Playkey, and Parsec. The Jump service was previously shut down at the beginning of 2020. Shadow has earned PCMag's Editors' Choice; it provides you with access to a remote high-end Windows 10 PC.

When it comes to adoption, the biggest roadblock remains price, with 30% of respondents saying cost has discouraged them the most. Shadow uses an expensive subscription model and requires you to buy your own games. Stadia has upfront costs to gain access to the service, includes an expensive Pro tier, and still makes you buy many of your own games.

But price will remain a roadblock for only so long. The inexpensive introductory pricing of Amazon Luna could change things for many gamers who are still on the fence. Game Pass using streaming technology will also end the need to invest in expensive hardware, such as an Xbox console or high-powered PC.

The issue of performance over the internet, though, is something that individual gamers will still have to deal with on their own. For now, you can measure your internet speed and check it against a service's requirements. If you find it lacking, you can boost your Wi-Fi signal. You may also need to find a new ISP that can handle the demands of gaming.

About Our Expert

Jason Cohen

Jason Cohen

Senior Editor, Help & How To

My Experience

As PCMag's editor of how to content, I have to cover a wide variety of topics and also make our stories accessible to everyday users. Considering my history as a technical writer, copywriter, and all-around freelancer covering baseball, comics, and more at various outlets, I am used to making myself into an expert.

I believe tech corporations are bad, but you might as well know how to use technology in everyday life. Want more how to content delivered right to your inbox? Sign up for the tips and tricks newsletter that I curate twice a week.

The Technology I Use

My job as how-to guru means I use just about every gadget under the sun, so I can figure out how everything works. I work from a Lenovo ThinkPad running Windows 11, but also have a very large Dell Inspiron 17 3000 and Apple silicon MacBook. I also have a Google Pixel 6a for personal use and use a Galaxy Z Flip 4 for additional Samsung-related testing. For iOS coverage, an iPhone 13 mini works like a charm, though it's already becoming a little long in the tooth.

My desktop situation includes a dual monitor setup with a modest Acer monitor. I also use a Logitech mouse (who can use these ThinkPad trackpads) and a Havit keyboard (my first mechanical keyboard; I love it but my wife hates it!). I'm a recent convert from wired headphones; I have Anker Soundcore Liberty Air wireless earbuds for personal use and have taken to the Sennheiser HD 450BT headphones for work.

Whenever I have a second to myself, I'm probably gaming on my Nintendo Switch, Steam Deck, or Xbox Series S. I also still have a bunch of classic consoles lying around as well.

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