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A Century of Tech Adoption in a Single Graph

From the landline telephone to smartphones and tablets, tech adoption rates have changed a lot as society has grown more advanced. Our World in Data put every major technological innovation of the past century in one graph.

 & Rob Marvin Former Associate Features Editor

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Sometimes innovation happens gradually, and sometimes it happens all at once. When you look at more than 100 years of technology adoption all at once, the trends come into focus.

The Why Axis BugOur World in Data looked at technology diffusion and adoption in the United States, measured by the percentage of households in the United States owning a particular technology. Beginning with the landline telephone in 1903 all the way to smartphones, tablets, and social media today, there are a host of ways to slice and dice the data.

The adoption curve has accelerated dramatically over the past century. In the first half of the 1900s, technologies like telephones, electric power, and radio reached majority household adoption slowly, over decades.

If you look toward the late 90s and early 00s, the trends spike. Household appliances, water heaters, automobiles, and more all become ubiquitous necessities in far shorter time frames, and for internet use, social media, and digital devices, the adoption rates have sped up to 5-10 years or less. As new tech is built more efficiently and consumers adopt it faster, adoption rates are only going up.

Check out a customizable and interactive version here, where you can filter by different eras and add more technologies to the graph.

About Our Expert

Rob Marvin

Rob Marvin

Former Associate Features Editor

Rob Marvin writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Assistant Editor and Associate Editor in PCMag's Business section. Prior to that, he served as an editor at SD Times. He graduated from Syracuse University's S.I. Newhouse School of Public Communications. You can also find his business and tech coverage on Entrepreneur and Fox Business. Rob is also an unabashed nerd who does occasional entertainment writing for Geek.com on movies, TV, and culture. Once a year you can find him on a couch with friends marathoning The Lord of the Rings trilogy--extended editions.

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