Smart speakers can be made better by adding a display as the Amazon Echo Show clearly demonstrates, but the quality of content available to view can always be enhanced. That's exactly what Amazon just achieved by signing a new deal with Getty Images.

Now, anyone who owns an Echo Show or Echo Spot will have access to the "premier collection of editorial, creative and archival content" from Getty Images. So if you ask Alexa a question that requires a visual response, don't be surprised if you're presented with much higher quality images you haven't seen before, at least not on your Echo device.

According to Getty Images, the content unlocked for screen-based Echo devices includes an "award-winning collection of sports, news, entertainment, archival and creative images." In total, there are over 200 million digitized assets Echo devices can now call upon to help answer queries.

It's also not a static collection as Getty Images is always adding new content. So if something important happens in the world, or an event takes place where awards are given out, your Echo Show or Echo Spot will have access to those fresh images. The example Getty gives is the Academy Awards. Asking your Echo Show who won best Actress will present an image from the Getty Images library covering the March 2018 event. But ask the same question next year and it will show you the new winner.

Google is thought to be developing a competitor to the Echo Show with a Google Home device sporting a screen expected to be announced before the end of the year. It seems likely Getty Images could do a deal with Google, too, but it all depends on how exclusive the deal with Amazon is.