UPDATE 10/26: If you missed your chance to snag a Gucci x Oura ring earlier this year, you have another opportunity.
Starting today, the limited-edition release, which has been sold out for months, is back in stock at Gucci.com, and in select stores worldwide. Priced at $950, the Gucci version carries a hefty premium over the standard Oura Gen 3, but that price includes a Lifetime Membership. Get it now before it sells out again.
Original Story 5/26:
Oura has collaborated with Gucci on a stylish new version of its smart ring.
The Gucci x Oura smart ring features a 0.3-inch-wide black PVD titanium band with the Italian luxury fashion brand's interlocking G motif surrounded by an 18k gold braided trim. It's available now for $950.
The ring features Oura's Generation 3 technology, including sensors to help keep tabs on your activity, physical and mental health, and sleep. It can monitor your heart rate and track your body temperature around the clock, as well as predict your next period. It's water-resistant to 330 feet and safe to wear while bathing or swimming.
At the risk of stating the obvious, any wearable device is useless if you don't actually want to wear it, so design is a key factor when picking one. The new Gucci x Oura is a premium option for those in search of a fitness and sleep tracker that doesn't look like one.
The new Gucci version carries a $650 premium over Oura's standard Gen 3 ring. That's a hefty upcharge, but this is Gucci we're talking about. The attention to detail on this new Gucci version extends to its charger, which features the brand's iconic double-G monogram.
The ring comes with an Oura membership, which gives you access to daily health metrics, personalized recommendations, and a library of about 50 guided meditations. The Oura app is available for Android and iOS devices.
Oura Generation 3 ring received an excellent rating in PCMag's review, earning praise for its robust sensor suite, excellent companion app, and long battery life. In our testing, the ring lasted six full days on a charge.