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Android Founder Andy Rubin Teases a Tall-Looking Smartphone

The upcoming smartphone ditches the big screen for a thin one. 'We've been working on a new device that's now in early testing with our team outside the lab. We look forward to sharing more in the near future,' said Rubin's startup, Essential Product.

 & Michael Kan Principal Reporter

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Android founder Andy Rubin is giving a sneak peak to what might be the next Essential smartphone — and apparently it has a very narrow display.

On Tuesday, Rubin tweeted out images of the unnamed device, which appears to be about half the size of a standard smartphone, and looks almost like a TV remote control. "New UI (user interface) for radically different form factor," he said in one of the tweets.

One image shows the smartphone running a mapping app over the narrow display. Another depicts the product showing all the services running over the phone, which include the calendar, Weather and Uber apps. (However, it remains unclear how the phone will ensure third-party apps fit the unusual screen size.)

The images also show you can easily hold and access the smartphone with one hand. According to Rubin, the devices are fitted in a "GEM Colorshift" material, which has a reflective metallic sheen.

So far, Rubin's startup, Essential Product, is remaining tight lipped about the product. "We've been working on a new device that's now in early testing with our team outside the lab. We look forward to sharing more in the near future," the company told PCMag in an email.

However, Essential has been rumored to be working on an AI-powerd smartphone that'll largely work over voice commands instead of a touch screen. This may explain the unusual design to the new phone that Rubin is teasing.

The Android founder and his startup have been pretty quiet over the last year after launching the Essential Phone PH-1 back in August 2017. The PH-1 was notable for its edge-to-edge screen that sported a small notch for the front-facing camera. However, the company has so far refrained from following up the product with a new model.

The relative silence may be due in part to how Rubin found himself embroiled in a controversy over how he left Google back in 2014. Last October, The New York Times reported the tech giant had forced him to resign over a credible sexual misconduct claim, but not before negotiating an exit package that paid Rubin $90 million.

In response, Rubin claimed the The Times' story was part of a "smear campaign" involving false allegations. However, details of his exit package along with Google's handling of workplace sexual harrassment cases sparked a one-day massive walkout of Google employees at company offices worldwide.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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