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How Much Data Are Your Apps Collecting? Apple 'Privacy Labels' Will Tell You

The privacy labels will indicate the kind of data a third-party app needs to collect, whether it be financial data, your location, browsing history, and more.

 & Michael Kan Principal Reporter

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(Credit: Apple)

Apple is taking a page from the nutrition labels on packaged foods, and applying the same concept to data privacy on third-party apps. 

At WWDC, Apple revealed it's going to require all developers to self-report their data collection practices in an easy-to-understand bar for consumers to read. 

All iOS apps are already required to include a privacy policy. However, Apple wants to make the practice easier to understand in the same way FDA nutrition fact labels easily summarize the calories, fat, and cholesterol a food item contains. 

“So we thought it would be great to have something similar for apps,” said Erik Neuenschwander, director of user privacy at Apple, during the WWDC keynote.  

An example privacy label (Credit: Apple)

The privacy labels will indicate the kind of data an iOS app needs to collect, whether it be financial data, your location, browsing history, and more. “You can see if a developer is collecting a little bit of data on you or a lot of data. Or if they are sharing data with other companies to track you,” said Katie Skinner, manager of user privacy software at Apple. 

The labels will appear on product pages for apps across all the company’s app stores.   

Apple is also bringing the concept to the company’s browser, Safari. The software will soon include an icon, which will offer you a “privacy report” on the website you’re visiting and the tracking that occurs. The same icon will also indicate that Safari is blocking the trackers from pulling your data. (Mozilla’s Firefox has a similar feature.)

Privacy report feature (Credit: Apple)

Another upcoming change is the capability to control when a third-party Safari extension can collect your data over the browser. Options include permitting the access for one day, for a specific website, or for all websites. 

Similar safeguards are arriving to iOS to prevent intrusive monitoring. One upcoming change includes allowing apps to only access your approximate data location as opposed to the precise GPS coordinates. Apple is also going to force apps to ask permission before tracking your data footprint across other apps and websites.

the indicator light (Credit: Apple)

Finally, the company is adding an orange light icon to the iPhone's status bar, which will let you know when a third-party app is using your camera or microphone to record. The features are set to arrive some time this year.

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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