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360fly Announces 4K Action Camera

 & Jim Fisher Principal Writer, Cameras

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LAS VEGAS—The second-generation 360fly 4K camera looks a lot like its predecessor, and it still captures immersive video with a 360-degree horizontal and 240-degree vertical field of view, but internally it's a very different camera. The company has upped the image sensor resolution, so panoramic video is now captured in 4K (2,880 by 2,880 pixels) quality, a big step up from the meager 1080p offered by the previous generation model.

CES 2016 Bug ArtThe added resolution means that video is crisper and clearer. Shooting at 1080p with a standard field of view is fine, but when you move to a 360-degree panoramic shot, it is noticeably soft. But sharper footage isn't the only benefit of moving to 4K.

The camera, powered by a quad-core Qualcomm Snapdragon 800 processor, is better able to recognize scenes. This allows the camera to warn cyclists of dangers that may be outside their field of view. It also adds benefits during the editing process, as software can identify action in scenes to help you better choose which parts of a video to include in a final edit. You can also edit in an autopilot mode, which not only selects clips for you, but also focuses playback on an area of the 360-degree frame that contains interesting action. It's not just visual information that goes into making edit decisions.

The 360fly 4K includes a GPS sensor that records telemetry data, as well as a barometer, altimeter, and accelerometer. It can be set to start recording based on the accelerometer—if you can't reach the record button, just shake the camera to start a clip. There's also a time-lapse video mode, and a setting to start recording based on motion or sound, allowing the device to double as a home security camera. If you don't want to record a 360-degree video, you can narrow the field of view to a more traditional widescreen frame with a wide 178-by-100-degree field of view at 1440p resolution.

360fly 4K HelmetThe camera is built to withstand the rigors of extreme sports. It is shockproof and can survive drops from heights of 5 feet, and is IP6X certified for use underwater down to about 90 feet. Built-in Wi-Fi and Bluetooth allow the device to pair with Android and iOS mobile devices. Desktop software is included for Windows 7 and Mac OS X computers. Battery life is estimated at 2 hours per charge.

The 360fly 4K won't just be offered as a standalone camera. A specially designed version is also going to be sold for use with new helmets from BRG Sports. It's a lower-profile build that fits into the helmet, so you won't have to mount the camera as you would a typical action cam. This not only cuts down on drag, but enhances safety—the camera is designed to be used with the helmet, and doesn't compromise its design.

BRG will sell four helmets for the 360fly 4K: the Bell Star for motorcycles, the Bell Moto 9 for off-roading, the Bell Super 2R for mountain biking, and the Giro Edit for snowboarding and skiing.

Pricing for the helmets is not yet available. But the standalone edition of the 360fly 4K will sell for around $500.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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