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Sennheiser MKE 200

 & Jim Fisher Principal Writer, Cameras

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Vlogging for a Living

It seems like everyone has a vlog these days. It's enticing to join the fray, chasing YouTube views and hoping for likes, subscribers, and the all-important revenue that comes from the ads your viewers will sit through in order to share in your adventures virtually.

But how do you get started? Well, you need an idea, an angle, and some content—I can't help you with that. If I had a million-dollar vlogging idea, I'd be out there doing it myself. Where I can be of help is in highlighting some tools you can use to start recording. It's not all about the camera—although a camera is essential, so I've included a few good ones with different price points and capabilities.

There are a few things we prioritize when recommending a camera for vlogging, as opposed to one for more general use. For starters, it must have excellent video quality. In 2020, that means great-looking 4K at a minimum.

We're starting to see higher resolution displays hit the market, and more cameras will start to offer 6K and 8K recording sooner than later, but 4K is the standard. If you're recording in 1080p, you're a bit behind the times.

The ability to connect an external microphone is key. (We also recommend a couple of different mics, for studio and field use.) Viewers tend to forgive video that's slightly off in quality, but bad audio will have them switching to a different channel in seconds.

Autofocus during video is another important factor—it's why we don't recommend most SLRs for vlogging, as, with the exception of some models from Canon, autofocus when recording video is slow and choppy. A display that you can see when recording—one that flips forward—is also important.

If you're going pro, think about an external recorder. You can output higher quality video from HDMI than a camera can record internally, so using an external device will improve quality, and give you more flexibility when editing.

You'll also want to think about support. A good gimbal to keep things steady when recording handheld and a tripod for more stationary setups are both important. Lighting can come into play when working both indoors and out; not just in dim conditions, but also on bright days when you want to fill in some shadows on you or your subject's face.

Read on for some of our recommendations.

Sennheiser MKE 200

We've talked a lot about adding a microphone to your camera, but which one? We like the Sennheiser MKE 200, a small add-on mic that sells for around $100 and is built just for on-camera use. It mounts in a shoe, connects via a standard 3.5mm jack, and ups your audio game significantly.

You may also want to think about a clip-on lavalier mic, either wired or wireless, for use in noisy environments where even the tight coverage of a shotgun mic picks up too much background noise.

DJI Osmo Action

The DJI Osmo Action is, as the name implies, a small action camera. It competes directly against the GoPro Hero8 Black in the market, and while we named the GoPro as our top pick for action cams in general, the Osmo is a fine alternative for vloggers.

Its built-in front LCD lets you keep an eye on your shot when pointing the lens in your direction, and the Osmo supports external mics (via an adapter) and lens filters.

Video quality is strong, in 4K with digital stabilization and HDR, to handle tricky lighting situations.

DJI Mavic Air 2

Putting a drone in your bag will spice things up. Aerial shots are great for B-roll and establishing shots, and if you get one with a quality camera, like the DJI Mavic Air 2, you'll be able to cut it together with video shot with terrestrial shots from your mirrorless camera and have it match.

For $800 you get more than a half hour of flying time on a fully charged battery, 12 or 48MP still images, 4K footage at up to 60fps, HDR video at up to 30fps, and slow-motion at 1080p. Obstacle detection and GPS stabilization make it a snap to fly, even for a beginner, and while we just started working on a review, it's shaping up to be the best drone in its price class.

Tripod, Monopod, or Selfie Stick

There are times you want to hold the camera, and times you want something to hold the camera for you. Depending on your video style you can add a tripod, a monopod, or a selfie stick.

Tripods are great for rock-solid video, especially if you want to be able to move around the frame—look for one with a fluid pan head and carbon fiber materials.

Monopods are one-legged, but you can get one with feet that extend from the bottom in order to keep it standing up on its own—they're the better choice if you like to stay mobile and don't want to deal with setting up and breaking down a tripod.

Finally, get a selfie stick if you want the high-angle look, and don't mind having the stick itself show up in the video frame. Some, like the GoPro Shorty, will double as a tabletop tripod, so you can go from handheld to rock stable without a cut.

Panasonic Lumix DC-S5

As far as full-frame cameras go, the Panasonic Lumix DC-S5 is just about the perfect model for vloggers. It sports a forward-facing LCD, records superb 4K video at 10-bit quality, and supports an external mic so you can get pro-grade audio to go with your video. You can buy it as a body only for around $2,000, but we absolutely recommend vlogger gets the kit with the Lumix S 20-60mm zoom lens for $2,300—it's a perfect lens for vlogging.

Fujifilm X-T4

The Fujifilm X-T4 is packed to the gills with imaging features, but it's also the best video camera the company has ever made. It supports 4K capture at 10-bit quality, offers a flat profile for color grading, and five-axis image stabilization for smoother handheld footage.

Support for external microphones is there, and you can connect headphones via USB-C for monitoring (a 3.5mm dongle is included in the box). If you don't want to grade your own video, in-camera profiles are vast, and offer looks ranging from Bleach Bypass to black-and-white.

DJI OM 4

In-body and in-lens stabilization do a good job of smoothing out jumps and jitter, but if you want more, consider adding a handheld gimbal. These devices use brushless motors to silently keep your camera level and your video jitter-free at all times. For SLRs and mirrorless cameras, think about the DJI Ronin-S, which sells for about $700. If you vlog with your smartphone, the DJI OM 4 is the way to go, and it costs just $149.

GoPro Hero9 Black

The big updated to this year's flagship GoPro, the Hero9 Black, is a full-color front screen, a must-have for vloggers. You can put the small camera on a selfie stick, or mount it practically anywhere, and net excellent 4K or 5K video with superlative digital stabilization. Add-on Media Mods, including an improved microphone and the ultra-wide Max lens, are available to extend its functionality. The Hero9 Black is priced at $349.98, which includes the cost of a one-year subscription to the GoPro cloud service, but costs $100 more if you buy it without the subscription—we recommend you get the bundle.

Sony ZV-1

You don't have to get go the action cam route if you want to vlog without the bulk of an interchangeable lens camera. Enter the Sony ZV-1, a pocket camera with a premium lens—and price. It records in 4K, supports an external microphone connection, and offers hybrid stabilization to net better results than optical or digital correction can on its own, and its screen flips forward so you can frame your shot when recording a selfie video. Additional features include Face Priority Metering, beneficial for walk-and-talk vlogs, and a Product Showcase setting that snaps focus to close-up objects for product review videos.

Atomos Ninja V

Today's cameras record superb video directly to an SDXC memory card, but quality is limited by your camera's processor. For footage that's a bit more flexible to edit, think about adding an external recorder. The Atomos Ninja V records footage from your camera's HDMI port and saves it in one of a variety of high-quality codecs, including ProRes 422. It also doubles as an external monitor, and supports Raw video with select cameras, including the Nikon Z 6.

More Ways to Improve Your Vlog

We've highlighted some of our favorite cameras here, but there are other good mirrorless cameras out there, many with full-frame sensors—you might find one of them is a better fit for your vlog. 

We also suggest aspiring YouTubers check out our guide for getting better audio in podcasts—if you're working on a studio show, the same principles apply.

Panasonic Lumix DC-G100

The Panasonic Lumix DC-G100 is one of the more affordable mirrorless cameras targeted at vloggers, coming in at $750 with a lens, and at $800 if you also want to add a video grip—a tabletop tripod that folds into a pistol grip, for better ergonomics when recording handheld. It supports the Micro Four Thirds lens system, records video at 4K, and includes in-camera stabilization. External microphones are supported, but Panasonic promises the camera's Nokia OZO microphone array is good enough to use without one.

Sony a7C

The Sony a7C is one of the smallest full-frame cameras you can buy, and it manages the impressive feat of including 5-axis image stabilization in its small frame. That's a necessary feature for handheld video, and it delivers strong 4K footage at 8-bit quality, and is compatible with a huge library of Sony E-mount lenses. It's available for $1,800 on its own, or for $2,100 with a lens.

DJI Mini 2

If you don't want to spend a ton on a drone, but want to add some aerial shots to your vlogs, the DJI Mini 2 is the best entry-level camera drone on the market. It's light and small, so it's easy enough to use for travel and you won't have to fuss about with government registration, and it captures 4K video and 12MP Raw or JPG stills. Its price has jumped $50 from the first-gen model to $450, but more powerful motors and a stronger connection to the remote control make it an overall better, safer drone.

Atomos Connect

The Atomos Connect is a $79 USB stick that works with pretty much any modern computer (Mac and Windows) to stream HDMI video to the web. It's a necessary accessory for studio vloggers who want to use a quality full-frame camera for broadcast. It works with software like OBS, and will also let you use any camera with clean HDMI output for Zoom, Google Meet, and other web conference software.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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