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Half of VPN Use Is for Accessing Restricted Movies and TV

Collected usage stats and demographics reveal some interesting trends in the current and future use of virtual private networks.

 & Eric Griffith Senior Editor, Features

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The Hong Kong office of Go-Globe, a web design firm, decided to examine how people are using virtual private networks (VPNs) based on publicly available statistics. And the trends are revealing.

The Why Axis BugThe most interesting thing is that this $20.6 billion slice of the worldwide software industry (and that slice will almost double to $35.73 billion by 2022) doesn't get all that much use. Only 25 percent of users on the internet even bothered to switch on a VPN in the last month. Pretty staggering to think that the number might have been even lower just months ago, before the Facebook/Cambridge Analytica scandal woke people up to the privacy abuse out there.

What's not surprising is why people use a VPN. Sure, about one-third of users are certainly using it for the expected reasons, such as accessing services at the office, staying anonymous online, or even accessing news and social networks. But exactly half of the users are using VPNs for the movies: 50 percent use a VPN to access "restricted entertainment content." That typically means they're pretending they're in another country so they can see the geo-locked media on a streaming service. (Hopefully, our look at The Best VPNs for Netflix helped.)

At the extreme end of reasons for VPN usage are those that are activist or political in nature—such as hiding from governments. A full 17 percent reported using VPNs for accessing the Tor browser, which doubles up on the privacy.

The demographics breakdown indicate that most VPN users are male (62 percent) and trend younger. The age group of 16- to 24-year-olds use VPNs the most, at 35 percent. The number drops a bit for the next age group (25 to 34 years old) to 33 percent. Then usage by pre-millennials, for lack of a better term, drops precipitously, and it gets worse the older you go. So much for blaming all that lost privacy on the young.

Asked about the frequency with which they access a VPN on PCs versus mobile, those who use a VPN daily typically do it more on the handheld device (42 percent) than the desktop (35 percent). But the numbers switch; the PC gets higher rates of use by those accessing VPNs with less frequency.

Wondering which countries use VPNs the most? It's not the United States, which didn't even make the top ten (in a list the graphic pulled from Statista). Indonesia has the highest usage of VPNs proxies, followed by India, Turkey, China, and Malaysia.

Check out the full infographic below.

Are you a VPN user? Rate your favorite virtual private network by September 3—it may be the winner of our next Readers' Choice Award.

 The state of VPN Usage - Statistics and Trends

About Our Expert

Eric Griffith

Eric Griffith

Senior Editor, Features

My Experience

I've been writing about computers, the internet, and technology professionally since 1992, more than half of that time with PCMag. I arrived at the end of the print era of PC Magazine as a senior writer. I served for a time as managing editor of business coverage before settling back into the features team for the last decade and a half. I write features on all tech topics, plus I handle several special projects, including the Readers' Choice and Business Choice surveys and yearly coverage of the Best ISPs and Best Gaming ISPs, Best Products of the Year, and Best Brands (plus the Best Brands for Tech Support, Longevity, and Reliability).

I started in tech publishing right out of college, writing and editing stories about hardware and development tools. I migrated to software and hardware coverage for families, and I spent several years exclusively writing about the then-burgeoning technology called Wi-Fi. I was on the founding staff of several magazines, including Windows Sources, FamilyPC, and Access Internet Magazine. All of which are now defunct, and it's not my fault. I have freelanced for publications as diverse as Sony Style, Playboy.com, and Flux. I got my degree at Ithaca College in, of all things, television/radio. But I minored in writing so I'd have a future.

In my long-lost free time, I wrote some novels, a couple of which are not just on my hard drive: BETA TEST ("an unusually lighthearted apocalyptic tale," according to Publishers' Weekly) and a YA book called KALI: THE GHOSTING OF SEPULCHER BAY. Go get them on Kindle.

I work from my home in Ithaca, NY, and did it long before pandemics made it cool.

The Technology I Use

My first computer was a Laser 128, an Apple II-compatible clone with an integrated keyboard, matched with an eye-straining monochrome green monitor. I used it to type papers in college for other people for money...until I discovered the Mac SE in the college computer room. That changed my life. My first cellphone was a Samsung Uproar—the silver one with the built-in MP3 player from the Napster days (the pre-iPod era).

I use an iPhone 15 Pro hourly and an iPad Air infrequently (but I'm always in the market for a cheap Android tablet). I have a PlayStation 5 just to play Spider-Man, and several Windows machines, including a work-issued Lenovo ThinkPad. I talk to Alexa and Siri all day long. I do the majority of my computing on a 15-inch LG Gram laptop attached to a Thunderbolt hub to run a multi-monitor setup—I overdid it on the power needed to simply work from home.

I'm most at home in Microsoft Word after decades of writing there. More and more, I turn to services like Google Docs, using tools like Grammarly. I use Google's Chrome browser due to an addiction to several extensions I think I can't live without, but probably could. I use Excel extensively on data-intensive stories, but for chart creation, we've switched over entirely to using Infogram for interactive features that are hard to find elsewhere. I do a lot of graphics work for my stories, but limit myself to the free and amazing Paint.NET software to edit images.

I'm a firm evangelist for using the cloud for backup and syncing of files; I'm primarily using Dropbox, which has never failed me, but I also have redundant setups on Microsoft OneDrive, plus extra picture backups on Amazon Photos and iCloud. Why take chances? For entertainment, mine is a streaming-only household—my kid has never seen network TV and barely been exposed to commercials, thanks to Roku and Amazon Music. The house is peppered with smart speakers from Amazon for instant gratification and control of smart home devices like multiple Wyze cameras and Nest Protect smoke detectors. I've got accounts on all the major social networks, to my horror. I have a robot vacuum for each floor of the house. I want a 3D printer, but not sure what I'd use it for.

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