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Microsoft to Produce Xbox Mini Fridges After Winning Twitter Poll

An Xbox general manager says the company will produce the mini fridges as a real product after Xbox bested Skittles in a contest for best brand on Twitter.

 & Michael Kan Principal Reporter

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Ever wanted to own an Xbox in the shape of a mini fridge? Well, a Microsoft manager says the company is going to produce the product for real after the Xbox won a poll on Twitter for best brand. 

“Now that Xbox won, we will move forward on our promise to make those Xbox Series X Mini Fridges,” tweeted Xbox general manager for marketing Aaron Greenberg on Friday.  

Last month, Twitter kicked off a contest for best brand on the social media service, which was styled after the NCAA March Madness tournament. The 16 competitors included Xbox, Oreo, Airbnb and Bud Light, although PlayStation and Nintendo were conspicuously absent. 

Through four rounds, users then got to vote on which brand has been the best. Xbox ended up beating Spotify, MTV, and the GEICO Gecko before meeting Skittles in the final matchup. 

To rally support, Greenberg on Thursday then tweeted: “Help Xbox win this and we’ll put into production this year REAL XBOX SERIES X MINI FRIDGES! Yep, you read that right. Not an April Fools joke. Not clickbait.”

The tweet may have very well helped Xbox win the contest. During the final round, Xbox narrowly edged out Skittles for the best brand with 50.5 percent of the vote, which 341,731 users participated in. 

the mini fridge
Credit: Microsoft, ZOA

Greenberg didn’t offer any details on when the mini fridge will be available or for what price. But Microsoft last month partnered with energy drink brand ZOA on creating a limited edition Xbox mini fridge, which the actor Dwayne Johnson promoted on social media. 

The fridge looks exactly like an Xbox Series X console, and is about the same size too. Microsoft has been offering up the product, but only to 100 lucky winners in a contest that runs until June 2nd.  

We’ve reached out to Microsoft and we’ll update the story if we hear back. Last year, the company also produced a full-size refrigerator, (pictured at the top article), which was designed after the Xbox Series X.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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