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Qualcomm: The World Will Solve the 'mmWave Tax'

Millimeter-wave phones will come down in price as networks launch in more countries, the company says.

 & Sascha Segan Former Lead Analyst, Mobile

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Is millimeter-wave (mmWave) beating a retreat, or has it only begun to advance? The short-range, high-speed 5G technology has taken a real beating in US perceptions as it has failed to sweep the nation and mmWave phones have remained more expensive than "sub-6" 5G smartphones.

Millimeter-wave technology is "just another band," said Qualcomm SVP of engineering Durga Malladi, and prices will come down when there are a larger volume of mmWave devices to serve globally, a shift he said is coming in 2022.

"Everything starts off in a certain way," meaning expensive, Malladi said in advance of the company's Snapdragon Summit. "But over time, we see a lot of mix-and-match, sub-6 and mmWave going hand in hand, and, more importantly, mmWave becoming a technology that's not just prevalent in the US and Japan."

Europe is starting to roll out mmWave in small ways, but the big change for the market will be China Unicom's launch of mmWave around the Winter Olympics in 2022, Malladi said. Few Chinese handsets currently have mmWave, but that will change if China Unicom starts to demand the technology.

"So, the number of OEMs entering the space will be much more than what you see right now. Today, you see a lot of flagship models along with a few others here and there, but we expect a lot of the Chinese models to come," Malladi said.

Chinese vendors adopting mmWave will end up spilling mmWave into handsets destined for the European market, where the likes of Xiaomi are very popular, he suggested. Those much greater volumes will drive mmWave unit prices down.

One thing Malladi didn't mention is the entry of Qualcomm's lower-cost competitor MediaTek into the mmWave market. At its own annual event earlier in November, MediaTek showed a slide suggesting that it would introduce a high-midrange chipset with mmWave in 2022.

Qualcomm's new Snapdragon 8 Gen 1 chipset, which will likely appear in US Samsung Galaxy S22 phones, supports millimeter-wave.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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