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Qualcomm: The 'Snapdragon 898' Is Dead

The chipset maker's new naming convention uses single digits.

 & Sascha Segan Former Lead Analyst, Mobile

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The next Qualcomm Snapdragon chip is coming at the end of the month, but it won't be the Snapdragon 898. Qualcomm announced today that it's changing its naming convention for its smartphone chips, which currently dominate the US Android marketplace.

Qualcomm's chip names are important because they help you figure out which processors are faster, and newer, than others. The 870 is faster than the 865, but not as good as the 888. And while MediaTek is gaining market share, Qualcomm's chips still go into all the high-end Samsung, OnePlus, and other Android phones in the US.

Snapdragon will now "transition to a single digit series and generation number ... starting with our newest flagship Snapdragon 8-series platform," the company said in a blog post. That leaves a lot of questions unanswered, such as exactly what the new name will be and how Qualcomm will deal when it releases three 8-series chips in the same year. But it's clear "898" is out.

Intel has a single-digit naming scheme—Core i3, i5, i7, i9, tenth-generation or eleventh-generation—but even there they have had U, Y, H, R and G series to make things more complex. And Intel's CPUs don't have as many different integrated functions as Qualcomm's SOCs, so there isn't a question of "what if this CPU, but a different modem and different image signal processor."

Qualcomm has changed its naming schemes a few times in history. The Snapdragon brand first came to retail in 2008 and had Snapdragon S1, S2, S3, and S4 lines; that scheme was replaced in 2012 with the current 200, 400, 600, and 800 series namings. I think part of the urgency with the renaming is that Qualcomm is coming up to the end of the available numbers in its scheme. It's now up to the Snapdragon 480, 695, 780, and 888, and there's not a lot of room to maneuver if you want to keep that first number.

MediaTek also said last week that it's changing its naming scheme to be more consumer-friendly. The company will focus on "Dimensity" chips for smartphones, "Kompanio" for laptops, and "Pentonic" for TVs rather than its previous mishmash of names and numbers.

Qualcomm will furthermore be shortening Snapdragon product names by eliminating "Qualcomm" and "5G." Going forward, "Snapdragon will be a standlone product brand with specific ties to the Qualcomm brand where appropriate," the company says.

I don't know what to make of this. I'm sure there's a reason Qualcomm is taking its name out of its product lines, but the company doesn't make it clear, and I can't come up with a good reason. Perhaps you can guess in the comments.

Qualcomm will give more details on the name of its new chipset—and all the details on the chipset in general—at its Snapdragon Summit at the end of this month.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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