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Hands On With the Asus Zenfone Max Plus M1

Asus' new budget phone looks and feels classy for its price.

 & Sascha Segan Former Lead Analyst, Mobile

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LAS VEGAS—The new Asus Zenfone Max Plus M1 is built in the newly mainstream 18:9 form factor, and its dual cameras are something you don't generally see on a phone under $250, making it one of the most compelling phones we've seen here at CES so far.

CES 2018 bug artThe Zenfone Max M1's metal chassis is part of what makes it look so good for a $229 device. It sports a 2,160-by-1,080, tall-and-narrow 5.7-inch display, and feels cool and metallic in the hand. Eyeing it, I thought it looked a little grainy, but that could just be the wallpaper selections.

At this price point, you're not going to get a flagship processor; the Max M1 runs a Mediatek chip with LTE Cat 6 and Android 7.0. But it's surprisingly full featured; it has 3GB RAM, a huge 4150mAh battery, a fingerprint scanner on the back, and face unlock technology. The unit we checked out had 4GB of RAM, but that's not the first time we've seen an Asus phone on a show floor that wasn't quite the retail model.

Asus Zenfone Max Plus M1

Also, I love the dual rear cameras. The front camera is 16 megapixels, and on the back, there's a 16-megapixel main camera and an 8-megapixel wide-angle camera. You'd typically have to pay $100 more to get this particular kind of dual-camera setup.

I don't have all that much to say about the hands-on experience with this phone, except that it felt more premium than it is thanks to the metal body, the dual cameras, and the form factor. We'll see when we get it into our labs whether the CPU drags things down, although I suspect it won't as long as you're not running heavy games.

The phone will be available next month, and it will be compatible with AT&T and T-Mobile.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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