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T-Mobile's Free Pizza Promotion 'Breaks' Domino's

The T-Mobile Tuesdays promotion won't have free pizza anymore.

 & Tom Brant Managing Editor

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T-Mobile customers love free pizza. So much so that the carrier's recent promotion, which gave away free pies, overwhelmed Domino's and forced the pizza chain to halt its participation in the program.

Many Domino's franchises struggled to accommodate the rush of T-Mobile customers wielding the T-Mobile Tuesdays app, which entitled them to a free medium two-topping Domino's pizza on June 14.

"Due to your feedback, we have suspended the T-Mobile Tuesdays promotion indefinitely," Domino's said in a memo to its franchise owners. "We appreciate you handling the rush yesterday."

The memo was posted to Twitter by none other than John Legere, T-Mobile's brash CEO. Rather than lamenting the loss of Domino's, he boasted that T-Mobile customers "slammed Domino's stores. They saw 3x & 4x in a typical day and can't handle the volume. Basically, T-Mobile customers love Domino's so much, you broke them!"

The rest of T-Mobile's planned giveaways remain intact, though they are perhaps less delicious than free pizza. They include a share of T-Mobile stock, a small Wendy's Frosty, a $5.50 credit for a Vudu digital movie rental, a ticket to the movie Warcraft, a $15 Lyft ride, and a one-year subscription to Bon Appetit magazine.

Legere introduced the T-Mobile Tuesdays promotion app last week following a similar but less lucrative offering from AT&T, which offers subscribers two-for-one movie tickets valid only on Tuesday nights.

"I think that the AT&T announcement is the funniest thing I've ever seen," Legere said. "They proved my point that loyalty programs are broken, they're trickery, and they don't do anything."

Of course, offering T-Mobile customers a reward program for their loyalty may seem like an odd way to prove his point, but T-Mobile isn't just investing in pizza giveaways. It now has the fastest or second-fastest 4G network in most US cities, according to PCMag's 2016 Fastest Mobile Networks test. Just a few years ago, its data network was a distant runner-up to Verizon and AT&T.

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About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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