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GM Acquires Self-Driving Start-up Cruise Automation

Fortune says the deal is valued at more than $1 billion between cash and stock.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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General Motors just made a huge investment in self-driving car technology.

The auto maker has acquired Cruise Automation, a San Francisco-based autonomous vehicle technology maker. The companies did not announce financial terms, but Fortune says the deal is valued at more than $1 billion between cash and stock.

GM said the acquisition will allow it to "accelerate" its autonomous vehicle development efforts.

"Fully autonomous vehicles can bring our customers enormous benefits in terms of greater convenience, lower cost, and improved safety for their daily mobility needs," GM President Dan Ammann, pictured above right with Cruise Automation co-founders Kyle Vogt (center) and Daniel Kan (left), said in a statement.

The move comes after GM in January invested $500 million in Lyft to help the Uber competitor beef up its ridesharing service. The companies are also working on what they call "on-demand autonomous vehicles."

As for its new acquisition, GM says Cruise will operate as an independent unit within its newly formed Autonomous Vehicle Development Team, and continue to be based in San Francisco. Founded in 2013, the company has "moved quickly to develop and test autonomous vehicle technology in San Francisco's challenging city environment," GM said.

Cruise Automation's Vogt, meanwhile, called the acquisition "a ground-breaking and necessary step toward rapidly commercializing autonomous vehicle technology."

Apparently, GM has other autonomous vehicle investments on the horizon as well.

"Cruise provides our company with a unique technology advantage that is unmatched in our industry," Mark Reuss, GM executive vice president of global product development, purchasing, and supply chain, said in a statement. "We intend to invest significantly to further grow the talent base and capabilities already established by the Cruise team."

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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