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Honda sold 5,401 Prologue EVs in August, its highest monthly total to date.
That broke July's record of 3,458 and helped Honda "set an all-time record" for overall "electrified sales," which landed at 35,886 across the hybrid CR-V, hybrid Accord, new Civic hybrid, and Prologue EV.
The Prologue stands out among other August sales reports from Ford, Hyundai, and Kia. It appears to be the top-selling EV, though keep in mind it's still likely far below Tesla, which—like Rivian—only releases quarterly sales numbers.
August 2024 Sales by Model
- Honda Prologue: 5,401
- Ford Mustang Mach-E: 5,341
- Hyundai Ioniq 5: 4,838
- Ford F-150 Lightning: 2,654
- Kia EV9: 2,388
- Kia EV6: 1,885
- Ford E-Transit Van: 949
- Hyundai Ioniq 6: 808
A few more caveats: Hyundai did not specify electric versus gas sales for the Kona, and the same goes for Kia with the Niro, so those are not included above. But the Mustang Mach-E, F-150 Lightning, and Ioniq 5 are all habitual top-sellers, trailing the Tesla Model Y and Model 3. The Prologue appears to be a new entrant at the top of the list.
The Prologue starts at $47,400 with up to 296 miles of range. It runs on the Ultium battery platform from General Motors, though Honda will release its own, newly developed battery platform in 2026 when it launches the first vehicle of its "0 Series" EV lineup.
All brands listed above experienced year-over-year growth in their EV lineups, despite the industry-wide slowdown. Last month, Ford announced that it would no longer release an all-electric, 3-row SUV, and would instead focus on hybrids for the North American market in the short-term. Its numbers seem to support that strategy: Hybrids were up nearly 50% year-over-year in August, compared to 29% for EVs and 10% for gas-powered vehicles.
Hyundai announced a similar softening on EVs shortly after Ford, though it has aggressive plans to launch 21 all-electric models by 2030, when it expects demand to pick back up.