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ChatGPT In a Car? General Motors Signals It Could Happen

'ChatGPT is going to be in everything,' GM Vice President Scott Miller told Reuters in an interview.

 & Michael Kan Principal Reporter

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It might not be long before ChatGPT expands from PCs and smartphones to cars. General Motors is reportedly developing a virtual assistant that’ll tap the technology from ChatGPT’s developer OpenAI. 

As Semafor reports, GM is building the virtual assistant with Microsoft’s Azure cloud service, which has become a way for enterprise customers to integrate OpenAI’s large language models into their products. 

In an interview, GM’s Vice President for Software Scott Miller also told Reuters, “ChatGPT is going to be in everything.” 

In the case of GM, the ChatGPT-like assistant could be used in a car to help an owner pull up information from the vehicle manual, provide instructions on changing a car’s flat tire, or even schedule an appointment at a repair shop, Semafor notes. 

However, GM told PCMag on Friday: “We have not confirmed any relationship with OpenAI or use of its specific AI models.” That said, GM views “digital software and services as a core market where we intend to lead within the transportation sector,” the company added. 

It’s still early days for AI-powered chatbots. However, ChatGPT is already starting to spread to mobile apps, software platforms and the Bing search engine, acting as a handy assistant that can answer complex questions, write essays and even suggest travel plans. So it’s clear OpenAI’s technology could take existing voice assistants to the next level, although the tech industry also concedes that AI-powered chatbots can make mistakes.

In the meantime, GM says it’s preparing to deploy its “Ultifi” software platform this year to launch a new era of “software-defined vehicles with digital experiences that can grow and evolve over time.”

“This shift is not just about one single capability like the evolution of voice commands, but instead means that customers can expect their future vehicles to be far more capable and fresh overall when it comes to emerging technologies,” the company added. 


About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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