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Ford Combats F-150 Lightning Scalping With No-Sale Provision

Ford dealers have been given an optional No-Sale provision that would prevent F-150 Lightning buyers from reselling the vehicle for a year.

 & Nathaniel Mott Contributing Writer

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Scalpers have made it almost impossible to find next-gen consoles, graphics cards, or even novelty products like the Razer Zephyr face mask at their normal price. Ford is reportedly trying to avoid its upcoming F-150 Lightning from suffering a similar fate by allowing dealerships to use a No-Sale provision that would prevent buyers from reselling the vehicle for at least a year.

CNET reports that the provision was initially published on the F-150 Gen 14 forum. The post has since been "removed at Ford's request," but CNET says the clause in question reads:

Purchaser hereby agrees that it will not sell, offer to sell or otherwise transfer ownership interest in the Vehicle prior to the first anniversary of the date hereof. Purchaser further agrees that Seller may seek injunctive relief to prevent the transfer of title of the Vehicle or demand payment from Purchaser of all value received as consideration for the sale or transfer.

The post to the F-150 Gen 14 forum says Ford sent the No-Sale provision to dealers on the morning of Jan. 7. That's just three days after the company announced that it planned to double production of the F-150 Lightning due to "unprecedented customer interest" in its first all-electric pickup—and even then it won't be able to meet demand for the vehicle this year.

Ford says it wants to make 150,000 units of the F-150 Lightning per year, but nearly 200,000 people have reserved a vehicle already. This prompted the introduction of a "wave-by-wave reservation process, with reservation holders being asked to watch for an invitation via email from Ford or to log into their Ford.com account over the next few months," the company says.

Dealerships aren't required to use the No-Sale provision, however, and Ford told CNET that "it is up to the dealer to decide to use it and to consult with local laws in the state they operate should they choose to do so." This way it can at least say it did what it could to discourage scalping even if F-150 Lightning buyers attempt to resell their vehicles as soon as they drive off the lot.

About Our Expert

Nathaniel Mott

Nathaniel Mott

Contributing Writer

I've been writing about tech, including everything from privacy and security to consumer electronics and startups, since 2011 for a variety of publications.

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