PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Sony a7 IV Offers a Heap of Upgrades….for a Price

The follow-up to the crowd-pleasing a7 III promises a load of improvements, including smarter autofocus, better 4K video, and smart updates to on-body controls.

 & Jim Fisher Principal Writer, Cameras

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Sony's newest full-frame mirrorless camera, the a7 IV, is the follow-up to the popular a7 III. Photographers using the E-mount system have been waiting for an upgrade for some time—the a7 III was our camera of the year back in 2018.

In the interim, Sony has rolled out new features in its higher-end models, upping the intelligence and performance of its autofocus system, adding support for new imaging formats, and leveraging faster memory cards for snappier response. It's also worked to refine ergonomics.


Updates to the Body

Many of these refinements have trickled down to the a7 IV. On the outside, its top controls are better thought out, with a flexible control dial doing more than the dedicated EV wheel it replaces, and a more accessible Record button, right behind the shutter release. The rear display gets a big update. Sony has opted for the swing-out, vari-angle style (just like its video-first a7S III), and uses a more modern 1.03 million dot touch panel.

The viewfinder is upgraded too; it's a 3.68 million dot OLED that can be set to refresh at 60 or 120fps. It's not Sony's biggest or sharpest, but should be a welcome update for a7 III owners—its viewfinder was recycled from the a7 II, and while fine for the time, isn't up to 2021 standards.

Sony a7 IV (Top View)

There's a new dial to switch between stills, video, and slow-motion (S&Q). The camera saves a separate bank of settings for each, welcome news for creators who swap between stills and video during the course of the day. You'll want to use different shutter speeds, picture profiles, and creative looks for different modes and represents a big step forward in usability.


New Sensor and Processor

The imaging engine is fresh too. The a7 IV leverages the Bionz XR processor (from the a7S III and a1) to drive its stabilized, full-frame sensor. The 33MP BSI sensor offers more pixels than others at similar prices, and supports more in-camera creative looks, as well as the standard JPG profiles. It also supports 10-bit HEIF and three types of Raw—uncompressed or lossless compressed at 14-bit, or compressed at 12-bit quality.

Creators have the flexibility to work in all types of light. The sensor can be set as low as ISO 50 for longer exposures in daylight, and goes all the way up to ISO 204800 in its extended range for low light work. Sony promises up to 15 stops of dynamic range, so Raw photographers should enjoy plenty of flexibility when editing images.

Sony a7 IV (Rear Angle)

The autofocus spread is wide, covering all but the very outer edges of the frame. The wide spread makes the Real Time Tracking focus system work well. The Tracking focus follows moving subjects with tenacity, and is smart enough to jump on and lock on faces and eyes. The a7 IV supports eye detection for humans, many animals, and birds.

It's able to rattle off photos while it tracks, at up to 10fps. The drive speed is the same with the mechanical shutter or electronic one, but Sony has improved the buffer to handle more than 800 uncompressed Raw shots when paired with fast CFexpress memory. There are two card slots, one supports either CFexpress Type A or UHS-II SDXC, and the second works with SDXC memory only.

Flash metering has been improved too—if you're using an external flash the camera now checks exposure between each shot in burst mode, and leverages face detection for better TTL metering.

Sony a7 IV on tripod

Video is now available at 10-bit quality internally, with 4:2:2 color sampling, and support for S-Log3 and S-Cinetone profiles. Full-frame width recording is an option at 4K24 or 4K30, the footage is oversampled at 7K so there's no binning or line skipping to compromise quality. 4K60 is an option too, but the angle of view is cropped to Super35mm, where the sensor matches 4K resolution pixel for pixel.

Autofocus is as strong for video as for stills—the camera tracks faces and eyes in the same way. The a7 IV adds a couple of assists for cinematography, including a depth of field mask to aid manual focus, and focus breathing correction for select Sony lenses. The feature works with many GM series lenses to eliminate changes in angle when racking focus.


It Costs More

The a7 III's introductory price, around $2,000, helped propel its popularity. The a7 IV is more expensive, around $2,500 as a body only, or $2,700 with a basic starter lens—in this case the aging FE 28-70mm F3.5-5.6. Canadian pricing is $3,200 CAD for the body and $3,400 CAD for the kit. The a7 III remains in market, it's selling for around $1,800 at press time, and the a7C ($1,800) is also still available as a lower-cost entry into Sony's full-frame system.

We'll have more to say about the a7 IV when we've had a chance to test and review it. Pre-orders will start tomorrow, with delivery anticipated in late December.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

Read full bio