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Nikon Puts the 1 System to Bed

Launched in 2011, Nikon's first mirrorless system had a niche following, but never made a big splash. Now, it's going away, but rumors say a second effort will be launching soon.

 & Jim Fisher Principal Writer, Cameras

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Nikon has made the death of its 1 mirrorless camera system official.

Launched in 2011, the small-sensor mirrorless system had a niche following, but never made a big splash in the marketplace. Rumors are swirling that it's going to be replaced quickly, but instead of using a relatively tiny 1-inch image sensor Nikon will opt for the 35mm full-frame format for its next swipe at making inroads into the mirrorless market.

It's as good as time as any to look back at the 1 system and bury it, perhaps peppering a bit of praise in as well, and to see how far mirrorless tech has progressed in the years since it debuted.

Adam Duritz Performs at Nikon 1 LaunchNikon put a lot of effort into the 1 system's announcement. Picture a lavish press conference in New York City, with executives from Japan in attendance, capped off by a performance by Adam Duritz playing Counting Crows classics.

And the first pair of cameras, the J1 and V1 did things that other cameras at the time didn't do—both offered electronic shutter with flash sync, 60fps burst capture modes, and Motion Snapshot. It combined slow-motion video and a still image and has a kindred spirit in Apple's Live Photos, introduced many years later.

But the 1-inch sensor size, which has since found a better home in pocketable fixed-lens cameras and long zooming bridge models, suffered when compared with rival mirrorless systems. It was smaller than the popular Micro Four Thirds system and the APS-C sensors found in consumer SLRs and rival mirrorless systems from Sony and (at the time) Samsung.

Because of this, many, myself included, had mixed feelings in regards to the J1 and V1. They were closer to point-and-shoot replacements, with the benefit of interchangeable lenses. But as with any new system, lens selection was scant. Nikon promised more were coming, and it did release a dozen or so over the years, but there were big holes in the lineup. The 1 system never had a dedicated macro lens, for example.

A year after Nikon showed off the first 1 cameras, Sony released the RX100. A truly pocketable point-and-shoot with a fixed 28-100mm f/1.8-4.9 lens and a sensor with twice the resolution, the RX100 showed off the benefits of design of fixed-lens cameras. It didn't deliver SLR-level shallow depth of field, but could still blur backgrounds. Nikon's zooms were more modest f/3.5-5.6 designs didn't manage that, although they were eventually supplemented with a couple of wide aperture prime lenses.

Nikon 1 V3

Of course, later cameras had more robust features than the J1 and V1. Nikon released five models in what would become the midrange J series—you can read our review of the J5, which can still be found at retail. A retracting kit lens made it a bit more compact than the first entries, and its 20MP sensor still manages to shoot Raw images at 60fps, though only 20 shots at a time.

The fast shooting rates and small sensor gave the series a niche appeal. Wildlife photographers who shoot under sunlight appreciated the long telephoto reach and high-end performance offered by later models like the V3. Pairing it with the 70-300mm zoom resulted in a lightweight kit with a zoomed-in field of view similar to that of a 800mm lens on a full-frame camera and 20fps Raw shooting with focus tracking.

And there was the waterproof AW1. While there were only two waterproof lenses available (a 10mm prime and 11-27mm zoom), it could use any compatible lens on dry land. The 1-inch sensor offered better image quality than other waterproof cameras, making it an attractive option for divers and snorkelers who didn't want to deal with a larger camera with an external housing to get better-than-point-and-shoot underwater shots. Since its release we've only seen a single waterproof compact camera with a 1-inch sensor released—the SeaLife DC2000.

Nikon DL 18-50

I won't call the 1 system a success. Like the short-lived Pentax Q system it showed that smaller sensors and interchangeable lenses make sacrifices in image quality and compactness. But it paved the way for a generation of premium point-and-shoots that marry the same size sensor to fixed lenses. Sony started the trend, but it's been joined by Canon, Leica, and Panasonic. Nikon developed and previewed its own series of 1-inch point-and-shoot cameras, the DL series in 2016, but citing technical issues Nikon opted not to bring DL to market. It was officially cancelled in 2017.

So what's next for Nikon? It is on record that it has a new mirrorless system under development, and that it will use a full-frame format sensor. Rumors are swirling that it's coming soon. We'll just have to wait and see.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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