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GoPro Targets Adventurers With Entry-Level Hero Cam

The GoPro Hero is a new addition to the company's range of small video cameras and debuts alongside the flagship Hero13 Black.

 & Jim Fisher Principal Writer, Cameras

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(Credit: GoPro)

You can set your calendar on GoPro's release schedule, which almost always gives us a refreshed Hero Black model action camera right after Labor Day, year after year. For 2024, GoPro is doubling its efforts by bringing out two new models: the upmarket Hero13 Black (which ousts last year's Hero12 Black from its flagship perch) and the basic Hero, a more affordable version of the camera that's made for creators who don't want to spend too much on an action cam. The Hero is priced at $199.99, while the Hero13 Black debuts at $399.99.


Small and Tough, With a Touch Screen

With the Hero, GoPro hopes to correct some of the missteps it made a couple years back with the Hero11 Mini, a sized-down action cam that also went after creators on a budget, but came with some headaches. We had a hard time getting good results with the Mini as it doesn't include any sort of display screen for monitoring and suffers from overheating.

(Credit: GoPro)

This time around GoPro's engineers have managed to size down its venerable Hero Black while maintaining a rear touch display. The Hero sacrifices the color front display (a mainstay since the Hero9 Black) in favor of a narrower body and large front heat sink, which, along with a maximum 4K30 recording rate, hopefully solves the overheating issues on the Hero11 Mini.

The Hero also supports 2.7K or 1080p video at 60fps, a rate that supports 2x slow-motion on a standard 30fps editing timeline, and sports an ultra wide lens with a 165° angle of view and HyperSmooth digital stabilization. The camera is nearly as tough as entries in the Black series too, the Hero is waterproof down to 16 feet and includes a replaceable Gorilla Glass protective cover over its lens.

(Credit: GoPro)

The rear touch display is the main interface for the camera. You'll use swipe gestures to switch modes and access menus, typical for an action cam. The Hero also works with the GoPro Quik app for remote control and file transfers. As for power, an internal battery runs the camera for up to 100 minutes of 4K30 video. An integrated battery comes with some drawbacks—you can't swap to a fresh one when it runs out, and over its capacity will surely diminish—but makes the camera's small, light (3.0 ounces) frame possible.


Pricing and Availability

The GoPro Hero will be available to purchase on Sept. 22 for the aforementioned $199.99 retail price. We've not yet had a chance to test it, but stay tuned for a review once we have.

(Credit: GoPro)

In the meantime, you can read our full review of the Hero13 Black, also announced today for $399.99 and in stores next week. Or peruse our list of the best action cameras to help you find the right video camera to use to document your adventures.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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