PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

CIPA Ratings: What to Know Before You Buy a Camera

CIPA ratings help quantify camera performance, including battery life and stabilization. We explain what they mean and how much you should pay attention to them when shopping for a camera.

 & Jim Fisher Principal Writer, Cameras

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
(Credit: René Ramos, Jim Fisher; photka/Shutterstock.com)

Whether you shop for digital cameras in stores or read related coverage online, you've undoubtedly encountered CIPA ratings. But what do they mean, and what the heck is CIPA anyway?

A web search might not get you the answers immediately since the acronym has more than one meaning. In this case, we're talking about the Camera & Imaging Products Association, an organization that drafts camera standards and tracks sales data. Its monthly reports are good indicators of how the camera market is doing by region, and you can explore its online archive going back a full 25 years to see how the market has shifted over time.

CIPA is based in Japan, which makes sense, as that's the home country of the most popular photo brands. Members include Canon, Fujifilm, Kenko Tokina, Nikon, OM Digital, Panasonic, Ricoh Imaging, Sigma, Sony, and Tamron. That's basically every major manufacturer of cameras and lenses with operations based in Japan.


What Standards Does CIPA Set?

In addition to tracking sales data, CIPA sets several standards for digital cameras. They include basic frameworks like the format for the Exif metadata that's embedded into photos to show exposure, location, and other information; transfer protocols for cameras that include a network interface; and sensitivity ratings so that ISO settings are consistent across brands.

For our camera reviews, we typically highlight the CIPA battery life test for stills and its stabilization ratings. These are the figures enthusiasts tend to discuss in forums and the most relevant for day-to-day imaging. Both are good reference points but not always indicative of real-world results since they require context. For instance, battery life largely depends on your usage style, while the effectiveness of stabilization hinges on how steadily you can hold a camera. Let's unpack them.


How to Interpret CIPA Battery Ratings

The CIPA battery test goes all the way back to 2003, so it's been around for the bulk of the digital era. It predates most DSLRs in addition to select advances in technology, such as high-speed burst rates and video recording.

SLRs like the Pentax K-3 III Monochrome tend to get better CIPA battery ratings (800 shots per charge in this case) because their viewfinders don't draw power
(Credit: Jim Fisher)

The testing methodology is a little dated, but it's still the one every big-name company uses. Testing engineers turn a camera on, wait for 30 seconds, take a photo, wait another thirty seconds, take a photo, and so on. They shut the camera down after every 10 photos, and then restart it. If a camera has a built-in flash, they use it for every other photo. And if the camera has a built-in zoom lens, they zoom from the wide to telephoto setting (or vice versa) before every picture.

That's not how most people use their cameras, especially not today, which is why we take CIPA numbers with a grain of salt. Most enthusiast models have dropped the built-in flash and support 10fps drive at a minimum. Video recording is more widespread than it was 20 years ago, too.

All of this is to say that you might get drastically more photos than a typical 400 photos-per-charge CIPA rating implies. Again, it depends on how you use your camera. On one hand, it's easy to get thousands of exposures if you use high-speed drive exclusively. On the other hand, if you tend to look through the viewfinder without taking photos, record video, or enable Wi-Fi features, you might need to recharge more often than you expect. Viewfinder use is something that quickly runs down the battery of newer mirrorless cameras. But if you're using a model with an optical viewfinder, the camera won't lose much charge when you're not taking pictures or just using the rear display. Note too that you will see slightly different battery figures for using the electronic viewfinder (EVF) and back panel display since the former tends to be more power-hungry.

The Nikon Z 9 is an EVF camera but gets a fantastic 770-shot CIPA rating thanks to its extra-large battery
(Credit: Jim Fisher)

There's no doubt that the CIPA test could use an update to better match the capabilities of today's cameras, but for now, it's the industry standard. You can still use it to gauge the respective battery life of several cameras if you look at it as a relative figure rather than an absolute one. If you typically get 1,000 pictures with a 500-shot CIPA camera, you can expect to get 1,200 from one with a 600-shot rating, for instance.

We continue to list CIPA battery ratings in our camera reviews but always try to put them in context. As a rule of thumb, if you see a camera with a 300-shot rating, you should pick up a spare battery for extended photo outings. Cameras that deliver 600 photos per charge are good for a full day in most instances, though you might still need a spare if you tend to mix in a lot of video, spend time reviewing photos in the field, or lean heavily on wireless features.


How to Understand the CIPA Stabilization Test

The CIPA testing methodology for in-camera and optical stabilization is more modern than its battery test but, even so, it's now 10 years old. The test involves placing a camera on a vibrating table and tasking it with taking pictures of a test chart from a set distance of 20 times the focal length. For a 50mm lens, this works out to 1,000mm, or around 40 inches.

The test starts at a 1/focal length shutter speed, so 1/50-second for a 50mm lens. Testing engineers take a minimum of 10 exposures and then double the shutter duration (1/25-second in this example). Then, they take another 10 photos, and so on. After that, they analyze the results in software to measure the amount of edge blur.

The OM-1 Mark II's 8.5-stop in-body stabilization is among the best you'll find in any camera
(Credit: Jim Fisher)

Once they collect and analyze the data against a reference target showing an acceptable amount of blur, the lens or camera in question earns a stabilization rating. For each step in shutter speed change, it's awarded a stop of compensation. As an example, a 50mm lens that produces acceptable results at 1/3-second would earn a 4.0-stop compensation rating.

The test is scientifically sound and generally a good indicator of system performance. In our camera and lens reviews, we test a bit differently. We shoot printed text at a close distance from a seated position with the same progression of shutter speeds and multiple samples for each. Cameras and lenses score a little higher on the CIPA test than our in-house one, but it's not typically a dramatic difference.


More on Camera Testing

For more on our independent camera and lens evaluations, read up on our testing process. And if you're shopping for a new camera, check out our list of the best digital cameras.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

Read full bio