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Business Choice Awards 2017: Smartphones

Need a handheld computer for work? Make your boss get you the smartphone brand recommended by PCMag readers.

 & Eric Griffith Senior Editor, Features

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Smartphones, which have been kicking around for a decade, have gone from curiosity to compulsory for teens taking selfies, parents coordinating schedules, and those getting work done beyond email. Whether you take your personal handset to work or use your work smartphone at home, chances are there is a good amount of work happening on that small screen.

We asked our readers during a recent survey to rate just how well their brand of smartphone does when it comes to completing work tasks. They rated the top brands available on the market today; those scoring the highest are spelled out below, but only one can be good enough to earn the Business Choice Award.

You can be part of Business Choice! Sign up for the Readers' Choice Survey mailing list to receive invitations in the future.

Looking for expert opinion? Read The Best Unlocked Phones of 2017.


Smartphones for Work

There are essentially three smartphone operating systems out there that anyone takes seriously (at least seriously enough to buy in any quantity high enough to make it into our survey results): Android, iOS, and Windows. Like last year, the results show that Apple's system—which is so tightly integrated with its iPhones that they're pretty much the same thing in this survey—is not up to snuff for work.

The winner this year for Business Choice Smartphone is, once again, Google. Last year it was based entirely on its own line of phones under the Nexus brand; this year Google introduced two phones in the Pixel line and they've done nothing to dampen users' enthusiasm for them at work.

Google again scores a 9.1 (on a 0 to 10 scale, with 10 as the best) for work satisfaction. Google phones are also tops when it comes to setup and likelihood to be recommended. If Google is lacking in any area, it's that a full one-fifth of business-case smartphone users needed to contact tech support—a higher percentage than any other in this survey.

The runner up, like last year, is Microsoft's Windows phone OS. The company's desire to turn Windows into a universal OS isn't exactly burning up the charts in the everyday world, but obviously those who embrace a Windows phone for the office don't have a problem with it. Perhaps because once you've mastered Windows on a desktop, it's not hard to make that switch to the mobile world.

Microsoft is neck and neck with Google on most of its scores, tying for work satisfaction and reliability (9.1 for each); Microsoft also had the lowest number of smartphones that needed repair (7 percent). It's hampered only by a lower likelihood to recommend score of 8.4, a number that ties with Motorola phones running Android, and which is behind even Apple. Microsoft also gets an expectedly dismal score when it comes to the availability of apps (5.9).

Speaking of Moto and Apple, their work satisfaction scores are almost a full point behind Google/Microsoft. It's not typical to see Apple score such run-of-the-mill numbers among PCMag readers, but it's clear that when it comes to getting work done, the iPhone isn't cutting it. Apple didn't even score the best in availability of apps, a traditional stronghold due to the size of the Apple App Store. It earned a still respectable 8.9, but so did Moto. Google earned a 9.3 for app availability.

Apple's work satisfaction score of 8.2 in fact puts it in the same range as Samsung and LG phones running Android. But our readers make it clear, if you're going to get an Android phone to do your work on, try to make it a Google Pixel or Pixel XL.

Related Story See all of our survey results for work smartphones.

WINNERS: SMARTPHONES FOR WORK

Business Choice seal

Google
Apple learned long ago that making your hardware and software work together makes them sing. Google has picked up on that with the Nexus and Pixel lines, and proven it can go Apple one better in the bargain: by being the best maker of handsets for businesses.

Methodology

We email survey invitations to PCMag.com community members, specifically subscribers to our Readers' Choice Survey mailing list. This survey was hosted by Equation Research, which also performs our data collection. This survey was in the field from February 21, 2017 through March 13, 2017.

Respondents were asked to rate their smartphone using multiple questions about their overall satisfaction, as well as experiences with technical support within the past 12 months.

Because the goal of the survey is to understand how the smartphones compare to one another and not how one respondent's experience compares to another's, we use the average of the rating, not the average of every respondent's rating. In all cases, the overall ratings are not based on averages of other scores in the table; they are based on answers to the question, "Overall, how satisfied are you with your smartphone for work?"

Scores not represented as a percentage are on a scale of 0 to 10 where 10 is the best.

Net Promoter Scores are based on the concept introduced by Fred Reichheld in his 2006 best seller, The Ultimate Question, that no other question can better define the loyalty of a company's customers than "how likely is it that you would recommend this company to a friend or colleague?" This measure of brand loyalty is calculated by taking the percent of respondents who answered 9 or 10 (promoters) and subtracting the percent who answered 0 through 6 (detractors). (For more, read PCMag's Top Consumer Recommended Companies for 2016.)

If you would like to participate in PCMag's monthly Readers' Choice surveys and to be eligible for our monthly sweepstakes promotion, please sign up today. Respondents are automatically entered in a sweepstakes for each new survey.

About Our Expert

Eric Griffith

Eric Griffith

Senior Editor, Features

My Experience

I've been writing about computers, the internet, and technology professionally since 1992, more than half of that time with PCMag. I arrived at the end of the print era of PC Magazine as a senior writer. I served for a time as managing editor of business coverage before settling back into the features team for the last decade and a half. I write features on all tech topics, plus I handle several special projects, including the Readers' Choice and Business Choice surveys and yearly coverage of the Best ISPs and Best Gaming ISPs, Best Products of the Year, and Best Brands (plus the Best Brands for Tech Support, Longevity, and Reliability).

I started in tech publishing right out of college, writing and editing stories about hardware and development tools. I migrated to software and hardware coverage for families, and I spent several years exclusively writing about the then-burgeoning technology called Wi-Fi. I was on the founding staff of several magazines, including Windows Sources, FamilyPC, and Access Internet Magazine. All of which are now defunct, and it's not my fault. I have freelanced for publications as diverse as Sony Style, Playboy.com, and Flux. I got my degree at Ithaca College in, of all things, television/radio. But I minored in writing so I'd have a future.

In my long-lost free time, I wrote some novels, a couple of which are not just on my hard drive: BETA TEST ("an unusually lighthearted apocalyptic tale," according to Publishers' Weekly) and a YA book called KALI: THE GHOSTING OF SEPULCHER BAY. Go get them on Kindle.

I work from my home in Ithaca, NY, and did it long before pandemics made it cool.

The Technology I Use

My first computer was a Laser 128, an Apple II-compatible clone with an integrated keyboard, matched with an eye-straining monochrome green monitor. I used it to type papers in college for other people for money...until I discovered the Mac SE in the college computer room. That changed my life. My first cellphone was a Samsung Uproar—the silver one with the built-in MP3 player from the Napster days (the pre-iPod era).

I use an iPhone 15 Pro hourly and an iPad Air infrequently (but I'm always in the market for a cheap Android tablet). I have a PlayStation 5 just to play Spider-Man, and several Windows machines, including a work-issued Lenovo ThinkPad. I talk to Alexa and Siri all day long. I do the majority of my computing on a 15-inch LG Gram laptop attached to a Thunderbolt hub to run a multi-monitor setup—I overdid it on the power needed to simply work from home.

I'm most at home in Microsoft Word after decades of writing there. More and more, I turn to services like Google Docs, using tools like Grammarly. I use Google's Chrome browser due to an addiction to several extensions I think I can't live without, but probably could. I use Excel extensively on data-intensive stories, but for chart creation, we've switched over entirely to using Infogram for interactive features that are hard to find elsewhere. I do a lot of graphics work for my stories, but limit myself to the free and amazing Paint.NET software to edit images.

I'm a firm evangelist for using the cloud for backup and syncing of files; I'm primarily using Dropbox, which has never failed me, but I also have redundant setups on Microsoft OneDrive, plus extra picture backups on Amazon Photos and iCloud. Why take chances? For entertainment, mine is a streaming-only household—my kid has never seen network TV and barely been exposed to commercials, thanks to Roku and Amazon Music. The house is peppered with smart speakers from Amazon for instant gratification and control of smart home devices like multiple Wyze cameras and Nest Protect smoke detectors. I've got accounts on all the major social networks, to my horror. I have a robot vacuum for each floor of the house. I want a 3D printer, but not sure what I'd use it for.

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