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Sky Cinema launches in July: Spectre spearheads Sky Movies rebrand

Improved HD and audio sounds great.

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Sky Movies relaunches next month as Sky Cinema, a new-look service which promises new premieres every day and a greatly expanded on-demand library.

From the 8th of July onwards, Sky Cinema will replace the old Sky Movies channels on all platforms. Kicking off with recent Bond outing Spectre, Sky Cinema will bring titles including Mission Impossible: Rouge Nation, The Martian, Minions and 'many more' before the end of summer.

We'll see more branded 'pop-up' channels like last year's Sky Movies 007; when The Force Awakens arrives in August, Sky Cinema Star Wars will serve up all of the previous Star Wars titles alongside Episode VII and in October we'll see a Sky Cinema Pixar Disney leading with Inside Out!

There will also be a Sky Cinema Superheroes channel, featuring Batman vs Superman: Dawn of Justice, Suicide Squad and Captain America Civil War.

Ian Lewis, director of Sky Cinema, Europe also promised that the high definition Sky Cinema channels will benefit from a 'new internal master format' which will deliver 'a third more pixels and four times the number of colour shades', to make for a more vibrant picture. Lewis promised that the dynamic range of the sound will also be increased, but declined to go into detail.

While Sky Cinema will be rolling out to all TV platforms that can subscribe to Sky Movies channels – in other words, Virgin Media, BT TV and TalkTalk TV – the improved HD and audio will only be available to Sky+ and Sky Q customers.

As well as serving up big blockbuster hits in higher definition, Sky Cinema will feature a new world cinema channel, which will serve up 26 new films from 16 countries every month, including Pablo Fendrik's Argentinian western drama El Ardor and Zaza Urushadze's Estonian-Georgian wartime drama Tangerines.

This is a direct result of the merger of Sky UK & Ireland with Sky Deutschland and Sky Italia. In Germany and Italy, around 50 per cent of the films shown on Sky come from independent filmmakers. Existing rights agreements allows for more independent and world cinema titles to be shown in all of Sky's European territories.

Another feature that made the journey over from Germany is Restart, which was announced last year; pressing the green button on your Sky remote will see you able to jump back to the start of a film if you've missed the first 20 minutes.

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