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Apple to hike UK App Store prices thanks to post-Brexit Sterling woes

Pound’s pounding punishes player's pockets

 & Thomas Newton Contributing Editor

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Prices for apps and games in Apple’s App Store will go up by 25 per cent a week from now, thanks to the fall in value of the pound.

While for a long time an app that sold for $0.99 in the US would cost £0.79 here in the UK, as of next week, that will go up to £0.99.

Part of a pricing chart obtained by 9to5 Mac shows that apps priced at Tier 2 and Tier 3 levels will be increasing from £1.49 and £2.29 to £1.99 and £2.99 respectively. Tier 10 apps and in-app-purchases - like Super Mario Run’s All Worlds upgrade - will go up to £9.99 from £7.99.

Currency wobbles following the UK’s decision to leave the European Union are the chief cuplrit, something which saw Apple, along with OnePlus and Wileyfox, up hardware prices last year.

News of the planned price rise broke ahead of a speech by Prime Minister Theresa May, which broadly outlines her vision for the UK outside of the EU.

Market speculation following May’s speech has seen the pound regain some of its value, though as the Telegraph’s Tara Cunningham notes, today’s ‘spike’ compared to the pre-referendum levels isn’t much to get excited about.

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