Vanilla Ice is best known for his hit single "Ice Ice Baby" released back in 1990 before it topped the charts around the world and the Billboard Hot 100. 31 years later and Samsung had the cool idea of bringing Vanilla Ice out of cold storage to help convey a sustainable message.

Samsung teamed up with the musician to re-record his hit song, but with tweaked lyrics and the new name "Reduce Your Ice, Ice Baby." The message Samsung wants to get across to consumers is how much of a difference increasing the temperature of your freezer can make to the environment.

According to the electronics company, if every household in Europe increased their freezer temperature by 1 degree Celsius, it would be the equivalent of taking 217,000 cars off the road for a year (a carbon dioxide emissions reduction of roughly 1.1 million tons). Of course, Samsung isn't going to miss a marketing opportunity, so it combined the sustainability message with the launch of a new Bespoke Refrigerator range, which is available in 14 colors. It's also modular and has interchangeable panels so owners can "update, rather than replace their fridges over time."

Vanilla Ice is unsurprisingly a big fan of the new refrigerator, commenting, "I love living a sustainable lifestyle and being energy efficient is part of that. I'm always scouting out the most cutting-edge designs for my own home, and I really like how customizable the Bespoke line-up is. I'm so excited to work with Samsung on this project as music is such a great way to connect people and spread this environmental story. I hope the message is received loud and clear, and we can all do our bit to take care of our planet."

For anyone not looking to buy a new freezer, the message is clear, "turn down the freeze, and I'll glow. Just one degree, I raise the temp like a vandal. Climate friendly, wax a chump like a candle." Now where did I leave my organic mushrooms...