The Apple Card is starting to roll out to select consumers today.

The option to apply for the credit card is now available to a subset of users who signed up for updates on it at Apple's website, according to Mashable. Everyone else will have to wait, but the company plans to expand availability over the next few weeks.

In conjunction with the soft launch, Apple today uploaded 10 YouTube videos that explain how consumers can apply for the credit card and use it. Sign up for the service in the iPhone's Wallet app.

The service is largely designed to work with the Wallet app at stores that accept Apple Pay. But you'll also be a given a physical titanium-colored credit card you can use at stores that don't accept Apple Pay.

Users will get 2 percent cash back on Apple Pay purchases, and 3 percent cash back on purchases made at an Apple Store, Apple.com, and iTunes. All other purchases will award you 1 percent cash back. The Wallet app will keep a tally of your total cashback and how much you've spent in total with the card.

The Apple Card launches in partnership with Mastercard and Goldman Sachs, which last week published the terms for the credit card. Those terms note you can lose access to the card if you ever decide to "jailbreak" your iPhone and gain administrative access to modify iOS. Users are also prohibited from buying cryptocurrencies with Apple Card.

To maintain online access to the card, you'll need an Apple device that's logged into your iCloud account. Otherwise, you'll only be able to manage your Apple Card's account over email or the phone.