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Patriotism Helps Huawei Dominate China's Smartphone Market

Huawei smartphones have very little presence in the US, but their share of the Chinese market has topped 40 percent as people rally around the firm in the face of a US ban and trade war, according to two research firms Canalys and Counterpoint.

 & Michael Kan Principal Reporter

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US attempts to stymie Huawei's business have actually helped the smartphone vendor in one market: its home country of China.

Patriotism, and perhaps some anti-US sentiment, have fueled Huawei's smartphone business in China to the point it achieved a record a 41 to 42 percent share in the third quarter, according to research firms Canalys and Counterpoint.

"There are some retailers in China that promote Huawei's smartphones as the patriotic choice," Mo Jia, a research analyst with Canalys, told PCMag in an email.

Canalys China Smartphone market q3

Over the years, the US government has generally taken a hostile stance toward on Huawei on claims the Chinese government will secretly use the company's technology for spying purposes. It's why US officials have been urging countries worldwide to steer clear of Huawei's 5G technology.

But in May, the Trump administration took the hostilities further by effectively cutting off Huawei's access to the US technology supply chain, citing the company as a national security threat. The ban sparked Chinese internet users to rally around the Huawei brand, and vow to buy smartphone products from the company over Apple's iPhone.

Huawei Shipments Canalys

In the third quarter, Huawei's smartphone business grew by 66 percent year-over-year, according to Canalys. The four other top leading smartphone vendors, including Apple, all posted year-over-year declines in their shipment numbers during the same time period.

"Huawei opened a huge gap between itself and other vendors. It has 25 percent more share than this quarter's runner-up, Vivo," said Canalys analyst Nicole Peng in the report.

Huawei has been the leading smartphone maker in China for about two years with a 23 to 36 share from quarter to quarter, according to Counterpoint. But US attempts to stymie the company's business prompted Huawei to be more aggressive in its home market, said Flora Tang, a research analyst at Counterpoint.

CounterPoint Huawei Shipments

One reason why is because Huawei can no longer pre-install the official Google Play Store apps on the company's Android phones due to the Trump administration's black. In China, most consumers don't use Google apps anyways, because the country's government has banned access to the top US internet companies.

"Since most of the services and applications within Huawei smartphones are highly localized, Chinese consumers are immune to the implications of the US ban. On the contrary, the ban has increased the sense of nationalism towards Huawei," Tang added.

Canalys also pointed to ongoing US-China trade war as another driver of Chinese patriotism around Huawei. The company's founder, Ren Zhengfei, has also been making the rounds with the media.

Apple, on the other hand, ranked as the fifth largest smartphone vendor in China during the third quarter with only a 5.2 percent share. The company's new iPhone 11 series, which launched last month, is expected to help Apple maintain its position in the market. "But it faces a looming challenge," said Canalys analyst Louis Liu, in part because many Chinese vendors are starting to heavily promote 5G-enabled smartphones. "This could steal its thunder," Liu added. The iPhone 11 models, in contrast, have no 5G modem.

Major US carriers and Best Buy have all dropped Huawei phones on pressure from US officials over the spying concerns. However, Huawei denies that it poses any spying threat.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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