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In the Fight for Your Hearts, Tablets and Desktops Lose to Laptops

The tablet market was once exactly what the computer industry wanted, but since 2014 slate (along with desktops) sales have been on a steady decline. Only laptops will see future growth.

 & Eric Griffith Senior Editor, Features

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The best year the computer market had in the last 9 years was 2014, when sales were well above half a billion dollars worldwide—and 230.1 million of those sales were of tablets such as the Apple iPad.

The Why Axis BugThe whole market has been shrinking since then; for the most part, everyone who needs a computer has one. But that goes double for tablets. Since that high, sales have gone down to 150.3 million units last year (a 35 percent drop since 2014). Projections indicate the number dropping to 134.1 million tablets to ship in 2022.

That's still better than how desktops are doing. They have been on the decline even longer, going back to 2010's sale of 157 million units worldwide; sales have dropped 40 percent since then. The forecast for 2022 is that only 84.5 million desktops will sell.

The bright spot in all of this is laptops. They've also dwindled in market share since a high of 209 million units in 2011, to 162.3 million in 2018. But that's just a 22 percent loss. And the forecast for laptops is that sales will actually go up in 2022—only by 2.7 million units, but growth is growth.

Part of the problem here is revenue. Money-making is dropping for PC sales, naturally. In large part that may be because laptop prices are dropping all the time. They've gone down 65 percent since 2005.

The source data on this is from IDC (tabulated by our partners at Statista); it specifically lumps tablets together with detachable tablets, which we'd call a hybrid laptop. So even with that boost, laptops rule.


About Our Expert

Eric Griffith

Eric Griffith

Senior Editor, Features

My Experience

I've been writing about computers, the internet, and technology professionally since 1992, more than half of that time with PCMag. I arrived at the end of the print era of PC Magazine as a senior writer. I served for a time as managing editor of business coverage before settling back into the features team for the last decade and a half. I write features on all tech topics, plus I handle several special projects, including the Readers' Choice and Business Choice surveys and yearly coverage of the Best ISPs and Best Gaming ISPs, Best Products of the Year, and Best Brands (plus the Best Brands for Tech Support, Longevity, and Reliability).

I started in tech publishing right out of college, writing and editing stories about hardware and development tools. I migrated to software and hardware coverage for families, and I spent several years exclusively writing about the then-burgeoning technology called Wi-Fi. I was on the founding staff of several magazines, including Windows Sources, FamilyPC, and Access Internet Magazine. All of which are now defunct, and it's not my fault. I have freelanced for publications as diverse as Sony Style, Playboy.com, and Flux. I got my degree at Ithaca College in, of all things, television/radio. But I minored in writing so I'd have a future.

In my long-lost free time, I wrote some novels, a couple of which are not just on my hard drive: BETA TEST ("an unusually lighthearted apocalyptic tale," according to Publishers' Weekly) and a YA book called KALI: THE GHOSTING OF SEPULCHER BAY. Go get them on Kindle.

I work from my home in Ithaca, NY, and did it long before pandemics made it cool.

The Technology I Use

My first computer was a Laser 128, an Apple II-compatible clone with an integrated keyboard, matched with an eye-straining monochrome green monitor. I used it to type papers in college for other people for money...until I discovered the Mac SE in the college computer room. That changed my life. My first cellphone was a Samsung Uproar—the silver one with the built-in MP3 player from the Napster days (the pre-iPod era).

I use an iPhone 15 Pro hourly and an iPad Air infrequently (but I'm always in the market for a cheap Android tablet). I have a PlayStation 5 just to play Spider-Man, and several Windows machines, including a work-issued Lenovo ThinkPad. I talk to Alexa and Siri all day long. I do the majority of my computing on a 15-inch LG Gram laptop attached to a Thunderbolt hub to run a multi-monitor setup—I overdid it on the power needed to simply work from home.

I'm most at home in Microsoft Word after decades of writing there. More and more, I turn to services like Google Docs, using tools like Grammarly. I use Google's Chrome browser due to an addiction to several extensions I think I can't live without, but probably could. I use Excel extensively on data-intensive stories, but for chart creation, we've switched over entirely to using Infogram for interactive features that are hard to find elsewhere. I do a lot of graphics work for my stories, but limit myself to the free and amazing Paint.NET software to edit images.

I'm a firm evangelist for using the cloud for backup and syncing of files; I'm primarily using Dropbox, which has never failed me, but I also have redundant setups on Microsoft OneDrive, plus extra picture backups on Amazon Photos and iCloud. Why take chances? For entertainment, mine is a streaming-only household—my kid has never seen network TV and barely been exposed to commercials, thanks to Roku and Amazon Music. The house is peppered with smart speakers from Amazon for instant gratification and control of smart home devices like multiple Wyze cameras and Nest Protect smoke detectors. I've got accounts on all the major social networks, to my horror. I have a robot vacuum for each floor of the house. I want a 3D printer, but not sure what I'd use it for.

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