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After Xbox CEO Asha Sharma confirmed that she'd be axing Copilot for Xbox, Microsoft may go further and pull back its Copilot integration in Windows even more than it already has.
As Windows Latest reports, Jacob Andreou, EVP of Copilot, responded to Sharma on X in a now-deleted message, saying that Microsoft should "remove Copilot from places where it doesn't live up to its promise."
Microsoft has made enormous AI commitments over the past few years, pushing Copilot into every corner of Windows; most recently, it integrated Copilot into File Explorer and the taskbar. However, last month, Microsoft began removing Copilot from some less useful locations in Windows 11, including Notepad, the Photos app, and the Snipping tool.
Andreou deleting his post suggests there's still some internal disconnect at Microsoft on how to market a Copilot pullback. We can see this move toward rebranding Microsoft's AI efforts in its Copilot Cowork announcement. Although Cowork is targeted at professionals, the Copilot logo is small while its colorful icon is far less prominent. Andreou made sure to tweet about the rollout this week, noting its availability on iOS and Android.
Perhaps Microsoft has recognized that PC users are suffering from AI exhaustion and could benefit from some of Copilot's skills without having it shoved in their faces constantly.