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How I Use Apple's Visual Intelligence to Quickly Identify Objects With My iPhone

Available on certain iPhone models, Visual Intelligence lets you research and ask questions about items you spot through the camera. Here’s how I use it.

 & Lance Whitney Contributor

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My wife and I like to travel, which means we run into a lot of interesting landmarks, restaurants, and artwork. Often we want to know more about the things we encounter on our trips, so Visual Intelligence on my iPhone has come in handy. With it, I just aim my phone's camera at a mysterious object, then ask AI to identify and teach me about it; it can also summarize or translate text. Here's how I use Visual Intelligence.


How to Enable and Activate Visual Intelligence

In order to use Visual Intelligence, you’ll need any iPhone 16 model, an iPhone 15 Pro, or iPhone 15 Pro Max running iOS 18.2 or higher. I have an iPhone 16 Pro, so I'm in the clear there. I had to update my phone, which I did under Settings > General > Software Update. There, you'll either be told that the OS is up to date or prompted to install the latest update.

To use the feature, I also needed Apple Intelligence to be enabled. It's turned on by default as of iOS 18.3, but if you turned it off previously, you'll need to open Settings > Apple Intelligence & Siri and turn on the switch next to Apple Intelligence.

Visual Intelligence also needs to be enabled, which I was able to check under Settings > Camera > Camera Control. Swipe down to the Launch Visual Intelligence section and enable Press and Hold if it’s not already enabled.

Activating Visual Intelligence works differently based on your model iPhone. On my iPhone 16 Pro, I trigger the feature by pressing the Camera Control button. This is how you use it on an iPhone 16, iPhone 16 Plus, and iPhone 16 Pro Max, as well. If you have an iPhone 16e, iPhone 15 Pro, or iPhone 15 Pro Max—which lack Camera Control—you can customize the Action button to start up Visual Intelligence, add it to the Lock screen, or place it in Control Center.


How I've Been Using Visual Intelligence

(Credit: Lance Whitney / Apple)

Identify Landmarks

I like to learn about landmarks as I travel, both those familiar to me and those I can’t already identify. When we went to see the Hiroshima Peace Memorial in Japan, I aimed my phone at the landmark and pressed the Camera Control. For this one, I tapped the Search icon to run a Google search on it, and it showed me a variety of photos with weblinks I can click to learn more.

Identify Artwork

Another way I like to use Visual Intelligence is to learn about paintings, statues, and other works of art. This time, though, I’m going to ask ChatGPT to answer a specific question about the item. When I came across a self-portrait of Vincent van Gogh, I pointed my phone at the painting and pressed Camera Control. I tapped the Ask icon, and typed my question at the prompt.

(Credit: Lance Whitney / Apple)

You can also use your voice. For that, I'd tap the prompt, select the microphone icon, and then speak the question. In response, ChatGPT serves up its answer.

Identify an Animal or Plant

If I’m out and about in nature and stumble upon an unknown animal (hopefully not a dangerous one) or a mysterious plant, I sometimes like to find out what it is. Here, I’ll point my phone at the object and press the Camera Control button. The AI may identify the animal or plant right off the bat. I can then either run a Google search or ask a specific question about it.

(Credit: Lance Whitney / Apple)

Analyze Text

Visual Intelligence is also able to analyze text, which is a useful skill if I want to summarize an article, hear the text read aloud, or get a translation in another language. I can point my phone at the text and press Camera Control to see a few options. If I want to hear the text, I tap the Read Aloud button. If I want the text summarized, I tap the Summarize button. If I’m pointing at text in a different language, the Translate button should pop up, which I can hit to translate the text into English.

(Credit: Lance Whitney / Apple)

Learn About a Business

It's also a great way to dig up information on a restaurant, supermarket, or department store to find the hours of operation, services offered, contact details, and reviews. Certain places even let me make reservations, order items, and request deliveries. Here, I aim my phone at the building and press the Camera Control, making sure the name of the business is in the frame. I can tap the text at the top of the screen to view a card with the name, hours, and other information, including contact info or website.

(Credit: Lance Whitney / Apple)

Create a Calendar Event

Sometimes I’ll see a poster or pamphlet for an event that interests me and that I want to attend. Instead of manually creating a calendar event for it, I can use Visual Intelligence to do that for me. I aim my phone at the date listed and press the Camera Control. The AI should display a Create event button at the top. Tapping that opens a calendar prompt, which I can then edit or directly schedule.

(Credit: Lance Whitney / Apple)

Get Directions

Visual Intelligence can also help me get to a specific place. I can aim the phone at an invitation, sign, or anything else that contains an address, then press the Camera Control. When I tap the white button, the address should appear at the bottom of the screen. Tapping that address then opens Apple Maps with directions to the location.

(Credit: Lance Whitney / Apple)

Simple and Convenient

All of these Visual Intelligence features and skills generally work well for me, especially since I have to count on them at a moment's notice. Though AI can make mistakes, I typically find Visual Intelligence to be fairly reliable. But as my wife and I travel, I tend to rely on certain capabilities above others. I particularly appreciate the ability to learn about a landmark or museum piece and translate text from a menu or sign. And no matter how and why I use Visual Intelligence, I'm also glad that it's always available at the mere press of a button.

About Our Expert

Lance Whitney

Lance Whitney

Contributor

My Experience

I've been working for PCMag since early 2016 writing tutorials, how-to pieces, and other articles on consumer technology. Beyond PCMag, I've written news stories and tutorials for a variety of other websites and publications, including CNET, ZDNet, TechRepublic, Macworld, PC World, Time, US News & World Report, and AARP Magazine. I spent seven years writing breaking news for CNET as one of the site’s East Coast reporters. I've also written two books for Wiley & Sons—Windows 8: Five Minutes at a Time and Teach Yourself Visually LinkedIn.

My Areas of Expertise

I've used Windows, Office, and other Microsoft products for years so I'm well versed in that world. I also know the Mac quite well. I'm always working with iOS, iPadOS, watchOS, and Android on my various mobile devices. And these days, I write a lot about AI, so that's become another key area for me.

The Tech I Use

My wife always jokes about all the tech products we have around the house, but I manage to put them to good use for my articles. I like Lenovo computers, so I own a couple of Lenovo desktops and several laptops. I have three MacBooks and a Mac mini. For my mobile life and work, I use an iPhone 16 Pro, iPad Pro, and iPad mini as well as an Apple Watch. But since I write about Android, I own several Android phones and tablets. Like any tech person, I have a cabinet full of cables, wires, and assorted mysterious gadgets. And when it's time to take a break from writing, I have an old Xbox 360 and Nintendo Wii, both of which I use for exercise and fitness games.

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