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Creating Ghibli Images? How to Prevent OpenAI From Training Its AI on Your Pics

ChatGPT's new image generator is serving up fun, Studio Ghibli-inspired creations, but the photos you upload are also helping OpenAI train its AI model. Here's how to limit that access.

 & Jason Cohen Senior Editor, Help & How To

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Hayao Miyazaki, the iconic founder of Studio Ghibli, is not a fan of generative AI, famously calling it "an insult to life itself" in 2016. Now, almost a decade later, OpenAI has released a ChatGPT image generator that lets chatbot users request Ghibli-inspired images.

It's a popular feature; "our GPUs are melting" due to demand, OpenAI CEO Sam Altman said on X. But as the adage goes, "If something is free, you are the product," and with this image generator, OpenAI is using your data to improve its model by default.

In developing ChatGPT, OpenAI scraped the web, scooping up articles, images, and videos. (Rival AI startups did the same thing.) That process is ongoing, so anything you upload or type into the chatbot is used to further train and refine these models.

"Training on images reflecting a vast variety of image styles allows the model to create or transform images convincingly," OpenAI said when announcing the image generator.

If you're just looking to create a new profile picture for your social media accounts, are you willing to help OpenAI (or Google, Microsoft, or Meta) improve its products, and make more money, for free? Many publishers, authors, and other rights holders are not, and they're suing for compensation. If you're wary of handing over your data to ChatGPT, here's how to limit its reach.


How to Stop ChatGPT From Training On Your Data

(Credit: PCMag / OpenAI)

On ChatGPT and the Sora video generator, OpenAI has a setting that allows you to protect your privacy to some extent. Flip a switch to opt out of having your private chats or images used to help train its AI models. The process is slightly different between tools.

If you're using ChatGPT, click your profile picture and select Settings. Open Data controls > Improve the model for everyone and disable the switch to prevent your prompts and images from being used by OpenAI. If you use the feature that lets you search the web with your voice, make sure the toggles that control settings for voice and video recordings are also disabled here.

(Credit: PCMag / OpenAI)

For those using Sora, click your profile and choose Settings, then make sure Improve the model for everyone has been disabled. You may also wish to turn off Publish to explore, if you don't want your creations to be made public for other users to find. However, take note that this will not unpublish images and videos that have already been uploaded.

About Our Expert

Jason Cohen

Jason Cohen

Senior Editor, Help & How To

My Experience

As PCMag's editor of how to content, I have to cover a wide variety of topics and also make our stories accessible to everyday users. Considering my history as a technical writer, copywriter, and all-around freelancer covering baseball, comics, and more at various outlets, I am used to making myself into an expert.

I believe tech corporations are bad, but you might as well know how to use technology in everyday life. Want more how to content delivered right to your inbox? Sign up for the tips and tricks newsletter that I curate twice a week.

The Technology I Use

My job as how-to guru means I use just about every gadget under the sun, so I can figure out how everything works. I work from a Lenovo ThinkPad running Windows 11, but also have a very large Dell Inspiron 17 3000 and Apple silicon MacBook. I also have a Google Pixel 6a for personal use and use a Galaxy Z Flip 4 for additional Samsung-related testing. For iOS coverage, an iPhone 13 mini works like a charm, though it's already becoming a little long in the tooth.

My desktop situation includes a dual monitor setup with a modest Acer monitor. I also use a Logitech mouse (who can use these ThinkPad trackpads) and a Havit keyboard (my first mechanical keyboard; I love it but my wife hates it!). I'm a recent convert from wired headphones; I have Anker Soundcore Liberty Air wireless earbuds for personal use and have taken to the Sennheiser HD 450BT headphones for work.

Whenever I have a second to myself, I'm probably gaming on my Nintendo Switch, Steam Deck, or Xbox Series S. I also still have a bunch of classic consoles lying around as well.

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