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Need a Wardrobe Update? Describe Your Ideal Fit to Google's Vision Match

Google's leveraging AI to help shoppers find products quickly and try them on virtually.

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Looking for the perfect outfit but having trouble tracking it down online? Google has some new AI tools that might help.

Previously limited to testers, Vision Match allows you to describe clothing in Search, which will display AI-generated images “to show you a few ideas of what it could look like” alongside similar shoppable products.

(Credit: Google)

To use Vision Match, head to Google Search or its Shopping tab, enter your query, and wait for search results to appear. You can “include as many details as you like," Google says. Scroll down to find a new option called “Can’t find it? Create it.” Tapping the new button opens a Gemini-like interface, where you’ll see AI-generated images for the garment you described. You can swipe through images and find corresponding shoppable items below. 

The feature is currently available for all mobile users in the US. You can also access it from the left-hand panel in the Shopping tab by tapping “Create & shop.”

(Credit: Google)

Google also rolled out updates to its AR Beauty feature. In addition to trying out hair color and foundation virtually, you can now search for celebrity makeup looks or beauty trends and try on products inspired by that look. For example, searching for “soft glam” might offer options for neutral eyelashes, rosy blush, and subtle lip gloss, all of which can be applied virtually.

To use the feature, drop your search query, scroll down to the results, pick the “See the looks on you” option, and click “try it on.” The feature works for lipsticks, mascaras, eyeshadows, and eyeliners from various brands, and it will roll out to users in the US sometime this week.

Another existing feature to get an update is the virtual try-on for clothes. While it was limited to women’s tops earlier, it now supports pants and skirts that you can try on “on a diverse set of real models ranging from XXS-XXL,” Google says.